Junior Digital Market

4 weeks ago

Hubli, India CapMinds Full time

Job DescriptionWe are seeking an experienced Account-Based Marketing (ABM) Manager to drive targeted marketing initiatives across SMB and Enterprise healthcare segments. The ideal candidate will be a strategic thinker with a strong command of full-funnel ABM execution, lead generation, and data-driven growth in SaaS environments.Key ResponsibilitiesProven Expertise in ABM: Execute end-to-end Account-Based Marketing strategies tailored for SMB and Enterprise healthcare clients across multiple verticals.Sales Channel Expansion & Lead Generation: Identify and develop new sales channels to enhance lead generation through outbound, inbound, and partnership initiatives.Campaign & Outreach Execution: Plan and manage full-funnel campaigns across email, social, paid, and event-based channels. Leverage personalization, cold outreach, and multi-step campaign sequencing to boost engagement.Data-Driven Decision Making: Track and analyze key performance metrics (CTR, CPL, CAC, LTV, conversion rates, pipeline velocity) to optimize campaign effectiveness and align marketing KPIs with business goals.Lead Funnel Management: Implement and refine lead scoring models, nurture MQLs to SQLs, and collaborate with SDRs and Account Executives to ensure a healthy and converting sales pipeline.Customer Expansion & Upsell Strategy: Identify opportunities within existing accounts to drive cross-sell and upsell motions, supporting customer retention and revenue growth.Market & Competitive Research: Conduct in-depth market and competitor analysis to guide go-to-market (GTM) strategy, segmentation, and positioning.P&L Ownership & Business Acumen: Take ownership of P&L for a specific vertical, product, or region, ensuring marketing initiatives contribute to EBITDA and sustainable business growth.Industry Experience: Leverage prior experience in Healthcare IT and SaaS to navigate regulatory, clinical, and payer-provider environments effectively.Cross-Functional Leadership: Collaborate closely with product, sales, customer success, and executive teams to translate marketing strategy into measurable revenue impact.

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