Search Engine Optimization Specialist

6 days ago

Gurugram, India Scroll Mantra Private Limited Full time

SEO Specialist

 

Job description

 

BASIC FUNCTION:

The key role of Search Engine Optimisation Sepcialist would be and planning, execution, and optimization of our online marketing efforts.He/ She should possess good communication and interpersonal skills. Must be outgoing and a go-getter with a zeal to work with startups and grow with the company. Excellent verbal and written communications skills are a must.

 

EXPERIENCE: 1- 2 year

 

PRINCIPLE RESPONSIBILITIES: 

    

  • Must be proficient in SEO and ORM
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve the user experience
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

 

KNOWLEDGE SKILLS AND EXPERIENCE:

Proven experience as Digital Marketing Executive or similar role

  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field


ATTITUDE AND WORKING STYLE:

  • Passionate, Energetic, Hard Working, Punctual, Professional and Ethical
  • Extrovert, Outgoing, Good at Conversations and a team player
  • Result orientated and ability to meet deadlines

 

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