Junior Copywriter

3 weeks ago

Mumbai, India Smotect Azaadi Full time

Who are we? Azaadi is the World’s First nicotine-free Ayurvedic solution to tobacco addiction whether it’s cigarettes or any form of tobacco. Featured on Shark Tank India, our mission is to help crores of people reclaim their health and break free from addiction. What are we looking for? We’re looking for a sharp, creative, and detail-oriented Junior Copywriter who’s eager to learn, experiment, and grow in a fast-paced wellness brand environment. At Smotect, you’ll help craft compelling stories that inspire people to quit smoking and chewing tobacco naturally. From writing captions and product descriptions to contributing to campaigns and video scripts, you’ll play a key role in shaping the voice of a purpose-driven brand. This role is ideal for someone who loves words, keeps up with social media trends, and enjoys turning ideas into meaningful content while using Ai creatively. Responsibilities: 1. Creative Writing & Execution Write clear, engaging, and on-brand copy for digital platforms - social media posts, emailers, ads, product pages, and campaign creatives. Assist in writing short-form video scripts, influencer campaign briefs, and product taglines. Support the senior copywriter and marketing team in brainstorming and executing campaign ideas. Ensure consistency in tone, messaging, and brand language across all assets. 2. Research & Ideation Research audience insights, competitor communication, and social media trends. Contribute proactive content ideas for ongoing and upcoming campaigns. Explore fresh formats like memes, reels, and hooks to improve engagement. 3. Coordination & Collaboration Work closely with the design, social media, and marketing teams to bring ideas to life. Take feedback constructively and revise content with attention to detail. Ensure timely delivery of all assigned copy assets. 4. Brand Voice & Learning Understand the Smotect brand voice and maintain it across all channels. Learn to apply storytelling principles to health and wellness communication. Experiment with AI tools or creative platforms (basic level) to enhance output. Requirements: 0–2 years of experience in copywriting, content creation, or digital marketing. Strong command over English (grammar, clarity, and creativity). Ability to write concise, catchy, and brand-aligned copy. Basic understanding of social media platforms, trends, and formats. Curious mindset with a willingness to learn and adapt. Bonus: Awareness of wellness, Ayurveda, or FMCG/D2C brand communication.. Preferred Qualifications: Familiarity with content or design tools (Canva, Notion, ClickUp, etc.) is a plus. A writing portfolio or sample work is highly preferred. Salary: As Per Experience and Creativity.  Experience: 0–2 years Location: Goregaon West, Mumbai To Apply: Send your CV and writing samples to or WhatsApp

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