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Market Research Manager

3 months ago

Kolkata, India Career Stone Consultant Full time

EDUCATIONAL QUALIFICATION: MBA in Marketing from an institution of national repute


WORK EXPERIENCE AND RELEVANT INDUSTRY:


7 to 8 years’ experience in Consumer Research / Consumer Insights / Market Research domain out of which:

The Candidate must have the atleast 5 years work experience with a multinational/large-scale FMCG company as a member/team lead in the Consumer Insights domain (Client-Side experience).

The candidate must be adept at both qualitative and quantitative research.


JOB PURPOSE:


PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES:

To serve as the single point of contact for the Marketing Team to facilitate any assistance needed in understanding of the tobacco consumer.

To enable decision making for the Marketing Team based on consumer preferences through proper application of research processes

Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities

To assist in preparation of the brief that elucidates the problem

Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it

Engage with Research agencies to carry out the project

Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief

Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented

Ensure the agency fieldwork and reporting take place as per Service Level Agreements

Suggest improvements in the reports to improve their focus

Prepare a precise and focused summary of the agency report with a clear way-forward for the Marketing team.