Franchisee Growth Lead

2 weeks ago


Kozhikode, Kerala, India Curefit - house of cult Full time

Position Overview Drive pan-India sourcing of qualified leads for franchise opportunities of premium fitness brands (Cult, Cult Neo, Golds Gym & Fitness First). This would be done by leading multi-channel lead generation initiatives and owning the complete top-of-funnel strategy to source qualified franchise partners through digital marketing, events, and strategic partnerships.

Core Responsibilities

Lead Generation & Pipeline Development

  • Orchestrate integrated digital campaigns across paid social, AdWords, and to attract qualified franchise prospects
  • Design and execute high-impact investor networking events targeting HNIs and institutional investors
  • Build and nurture relationships with strategic partners including franchisee networks and consultants, real estate networks, and franchise consultants
  • Create and optimize the automated lead nurturing funnels to qualify prospects efficiently

Performance Marketing & Analytics

  • Drive data-driven decision-making for channel optimization and budget allocation
  • Monitor key conversion metrics through CRM and provide actionable insights to sales teams
  • Develop comprehensive reporting on lead quality, conversion rates, and ROI across channels
  • Manage end-to-end lead-scoring systems

Brand & Community Building

  • Curate compelling franchise success stories and content across digital platforms
  • Organize exclusive franchisor conclaves and participate in targeted franchise exhibitions
  • Leverage existing Cult center network and customer base for franchise lead generation
  • Execute strategic PR initiatives across corporate and leadership social channels

Required Experience & Skills

  • 4+ years in marketing/growth with a focus on enterprise lead generation
  • Proven track record in managing multi-channel acquisition campaigns
  • Proficiency in marketing automation tools and CRM systems
  • Good understanding of data analysis and presentation skills
  • Good knowledge of digital marketing tools (Google Analytics, Meta Ads)
  • Degree in Marketing, Business, or a related field.

This high-visibility role requires entrepreneurial drive, analytical rigor, and exceptional relationship-building skills to accelerate our franchise network expansion.



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