Specialist - Social Media
1 week ago
Job Description:
- We are looking for a talented Social Media Specialist to run our client's social media pages and oversee online presence by:
- Creating engaging content.
- Creating strategies.
- Monitoring usage statistics.
- Managing social campaigns.
- Staying up-to-date with digital technologies and social media trends.
- Possessing outstanding communication abilities.
- Briefly, managing the Client's social media presence to grow the online traffic and consumer interaction to boost our marketing and sales efforts.
Responsibilities & Duties:
- Design and implement social media strategy to align with business goals.
- Create multi-channel social calendars with complete ownership of the copy.
- Define important social media KPIs, set specific objectives, and report on ROI.
- Perform research on current benchmark trends and audience preferences.
- Communicate with followers and respond to queries in a timely manner.
- Engage in social media communities by responding to social media posts and developing discussions.
- Measure the success of every social media campaign.
- Analyze competitor activity on a regular basis.
- Work closely with designers to ensure top-notch content quality.
- Suggest and implement new content types to develop brand awareness and drive engagement.
Skills and Qualifications:
- 3+ years of proven work experience in social media, preferably in a B2B SaaS company.
- Excellent copywriting skills.
- Ability to deliver creative content (text, image, and video).
- Understanding of SEO and web traffic metrics.
- Knowledge of online marketing channels.
- Excellent communication skills.
- Familiarity with web design is an added advantage.
- Good understanding of social media KPIs.
- Excellent knowledge of LinkedIn, Twitter, and other social media best practices.
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