Kanerika - Partner & Event Marketer

Kanerika.Who we are: Kanerika Inc. is a premier global software products and services firm that specializes in providing innovative solutions and services for data-driven enterprises.Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI.We leverage cutting-edge technologies in data analytics, data governance, AI-ML, GenAI/ LLM and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.Awards and Recognitions:Kanerika has won several awards over the years, including:CMMI Level 3 Appraised in 2024.Best Place to Work 2022 & 2023 by Great Place to Work.Top 10 Most Recommended RPA Start-Ups in 2022 by RPA today.NASSCOM Emerge 50 Award in 2014.Frost & Sullivan India 2021 Technology Innovation Award for its Kompass composable solution architecture.Recognized for ISO 27701, 27001, SOC2, and GDPR compliances.Featured as Top Data Analytics Services Provider by GoodFirms.Working for us:Kanerika is rated 4.6/5 on Glassdoor, for many good reasons.We truly value our employees' growth, well-being, and diversity, and peoples experiences bear this out.At Kanerika, we offer a host of enticing benefits that create an environment where you can thrive both personally and professionally.From our inclusive hiring practices and mandatory training on creating a safe work environment to our flexible working hours and generous parental leave, we prioritize the well-being and success of our employees.Our commitment to professional development is evident through our mentorship programs, job training initiatives, and support for professional certifications.Additionally, our company-sponsored outings and various time-off benefits ensure a healthy work-life balance.Join us at Kanerika and become part of a vibrant and diverse community where your talents are recognized, your growth is nurtured, and your contributions make a real impact.See the benefits section below for the perks youll get while working for Kanerika.Locations We are located in Austin (USA), Singapore, Hyderabad, Indore and Ahmedabad (India).Job Location: Hyderabad, India.What Youll Own:- Partner Marketing with Microsoft, Databricks & Beyond Build and scale joint GTM programs with Microsoft and Databricks.- Drive co-branded campaigns, joint case studies, and customer stories that partners want to amplify.- Secure Kanerikas presence in partner marketplaces, thought-leadership content, and joint PR pushes.- Extend proven playbooks to upcoming alliances (AWS, Snowflake, and others).Events Strategy & Execution:- Own Kanerikas partner-led events, industry conferences, and flagship summits.- Land speaking slots with Microsoft and Databricks at high-visibility stages.- Design digital and hybrid events (webinars, roundtables, workshops) with measurable audience engagement.- Turn every event into a pipeline-driving, brand-building moment, not just a calendar item.- Act as a host and coordinator to ensure internal/external alignment.Sales & Ecosystem Alignment:- Work hand-in-hand with sales to ensure events and alliances influence opportunities and pipeline.- Enable sales teams with partner content, co-branded decks, and joint positioning.- Track ROI on partner and event initiatives with clear metrics (influenced pipeline, partner-sourced revenue, deal velocity).Awards & Recognition:- Target awards that showcase our partner innovation (e.g., Microsoft Partner of the Year, Databricks Innovation Awards).- Craft submissions that highlight joint wins.- Amplify wins across PR, sales, and partner ecosystems.What Success Looks Like:- Kanerika consistently featured in Microsoft and Databricks campaigns, events, and analyst mentions.- Events and partnerships drive pipeline influence, revenue opportunities, and brand visibility.- Sales teams point to partner co-marketing content as deal accelerators.- Our brand grows globally through alliances not just in India, but in the US, EU, and beyond.What Youve Done Before:- 2 - 5+ years in B2B tech marketing, ideally SaaS/AI/data/automation.- Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).- Planned and executed partner-driven events with measurable pipeline outcomes.- Created case studies, co-branded content, and award submissions that landed.- Collaborated with sales and partner teams globally across time zones.Who Thrives Here?:Ecosystem-minded: You think in terms of partnerships, not just campaigns.Why join us?:- Work with a passionate and innovative team in a fast-paced, growth-oriented environment.- Gain hands-on experience in content marketing with exposure to real-world projects.- Opportunity to learn from experienced professionals and enhance your marketing skills.- Contribute to exciting initiatives and make an impact from day one.- Competitive stipend and potential for growth within the company.- Recognized for excellence in data and AI solutions with industry awards and accolades.Employee Appraisal Process Twice a Year:- Provides regular performance evaluations and feedback.Inclusivity and Diversity:a. Hiring practices that promote diversity:- Ensures a diverse and inclusive workforce.- Mandatory POSH training: Promotes a safe and respectful work environment.Health Insurance and Wellness Benefits:a. GMC and Term Insurance:- Offers medical coverage and financial protection.- Health Insurance: Provides coverage for medical expenses.- Disability Insurance: Offers financial support in case of disability.Child Care & Parental Leave Benefits:5. Perks and Time-Off Benefits:a. Company-sponsored family events:- Creates opportunities for employees and their families to bond.- Generous Parental Leave: Allows parents to take time off after the birth or adoption of a child.- Family Medical Leave: Offers leave for employees to take care of family members' medical needs.- Company-sponsored outings: Organizes recreational activities for employees.- Gratuity: Provides a monetary benefit as a token of appreciation.- Provident Fund: Helps employees save for retirement.- Generous PTO: Offers more than the industry standard for paid time off.- Paid sick days: Allows employees to take paid time off when they are unwell.- Paid holidays: Gives employees paid time off for designated holidays.- Bereavement Leave: Provides time off for employees to grieve the loss of a loved one.Professional Development Benefits:a. L&D with FLEXEnterprise Learning Repository:- Provides access to a learning repository for professional development.- Mentorship Program: Offers guidance and support from experienced professionals.- Job Training: Provides training to enhance job-related skills.- Professional Certification Reimbursements: Assists employees in obtaining professional certifications.- Promote from Within: Encourages internal growth and advancement opportunities (ref:iimjobs.com)