Social Media Marketing Specialist

4 weeks ago

Ahmedabad, India Benison Event Co Full time

About Benison

Benison Event Co. is a premium event design, planning, and execution company that brings imagination to life. From elegant weddings and curated birthday parties to high-impact corporate events and stylish influencer networking IPs like Link District, Fika with the Founder, and Kaalratri, we don’t just plan events — we craft experiences.

Role Overview

We’re looking for a creative and driven Social Media Marketing Specialist to help scale Benison’s digital presence across platforms. You will be the voice of the brand online, ensuring our content is compelling, consistent, and conversion-friendly.

Key Responsibilities


📲

Content Planning & Strategy

  • Develop and execute monthly content calendars for Instagram, Facebook, LinkedIn, and other platforms
  • Align content with ongoing events, seasonal campaigns, and Benison’s voice (premium, aesthetic, insightful)
  • Ideate engaging concepts for reels, carousels, stories, static posts, and behind-the-scenes content
📈

Performance & Campaigns

  • Run lead generation ads for weddings, birthdays, and corporate events
  • Monitor ad performance, analytics, engagement, and optimize for reach & conversions
  • Maintain and report on KPIs (follower growth, reach, engagement rate, leads generated)
🤝

Community Building

  • Engage with followers, vendors, collaborators, and past clients
  • Use polls, AMAs, interactive stories, and influencer partnerships to foster a community
  • Moderate comments, DMs, and manage inquiries (in coordination with BD/sales)
🎥

Reel & Content Creation Oversight

  • Coordinate with videographers, editors, and ideators to shoot and edit content
  • Brief creatives, maintain brand guidelines, and manage timelines for output
  • Stay updated on trends and incorporate relevant ones into brand content
💼

Collaborations & Brand Visibility

  • Work with the BD team to promote sponsored events, pop-ups, and IPs
  • Handle giveaways, influencer outreach, and brand tag-ups
  • Support in offline event marketing via digital storytelling

Requirements:

  • 1–3 years experience in social media/digital marketing (preferably events/lifestyle sector)
  • Excellent grasp of Instagram marketing, Meta Ads Manager, Canva/Adobe tools, and content trends
  • Strong aesthetic sense and understanding of luxury/premium brand positioning
  • Good communication & copywriting skills
  • Bonus: Familiarity with scheduling tools (like Buffer, Later, Creator Studio)
  • Plus point- Knack for editing graphics and basic video editing and reel making
  • Linkedin marketing knowhow
  • Ad promotion knowledge is a must

Perks:

  • Creative freedom in content development
  • Opportunities to attend and create content from high-profile events
  • Collaborative, fast-paced, and artistic work culture
  • Incentives on successful campaign conversion


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