Communications Officer
3 weeks ago
This position will collaborate with and manage My E-Haat Partners and stakeholder relationships with the on ground teams (including Artisans, Industry experts, consultants, Institutions, etc) with a focus on strategic brand placement through different media.
Responsibilities:
Design and implement social media strategy to align with business goals. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) for social media and manage craft products promotion campaigns.
Develop creatives, collaterals, banner and standees for marketing promotions.
Collaborate with internal teams to enhance design and content on My E-Haat website and optimize user experience.
Work on Website development and promotion of artisan stories, testimonials of customers through all SM channels.
Manage social media accounts (e.g. Instagram timeline cover, profile pictures and blog layout)
Develop creative content including posters, pitch decks, videos, product reels for My E-Haat and SD & L thematic.
Attributes and experience:
Proven work experience of 4-6 years as a social media manager/ copywriter/ brand manager.
Proficiency in design software (Adobe creative suite & Video editing tools).
Proven record of hands-on experience of implementing promotional campaigns through SM.
Experience of working with a wide range of stakeholders -including artisans, design professionals, foundations and corporate roles will be considered as relevant background.
Proven record of brand building and boutique content creation and excellent copywriting skills will be required.
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Knowledge of online marketing channels
Familiarity with excellent web and graphic design
Excellent communication skills
Analytical and multitasking skills
Excellent report writing (Word and PowerPoint) and presentation skills
Qualifications and Skills:
Master’s degree in design/ marketing and communication or related field.
Excellent management and organizational skills.
Flexible, self-motivating, able to manage multiple tasks efficiently, and team player.
Ability to deal with unstructured and changing environments.
Excellent verbal and written communication skills.
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