Communications Officer

3 weeks ago


Noida, India HCLFoundation Full time

This position will collaborate with and manage My E-Haat Partners and stakeholder relationships with the on ground teams (including Artisans, Industry experts, consultants, Institutions, etc) with a focus on strategic brand placement through different media.


Responsibilities:

 Design and implement social media strategy to align with business goals. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) for social media and manage craft products promotion campaigns.

 Develop creatives, collaterals, banner and standees for marketing promotions.

 Collaborate with internal teams to enhance design and content on My E-Haat website and optimize user experience.

 Work on Website development and promotion of artisan stories, testimonials of customers through all SM channels.

 Manage social media accounts (e.g. Instagram timeline cover, profile pictures and blog layout)

 Develop creative content including posters, pitch decks, videos, product reels for My E-Haat and SD & L thematic.


Attributes and experience:

 Proven work experience of 4-6 years as a social media manager/ copywriter/ brand manager.

 Proficiency in design software (Adobe creative suite & Video editing tools).

 Proven record of hands-on experience of implementing promotional campaigns through SM.

 Experience of working with a wide range of stakeholders -including artisans, design professionals, foundations and corporate roles will be considered as relevant background.

 Proven record of brand building and boutique content creation and excellent copywriting skills will be required.

 Ability to deliver creative content (text, image and video)

 Solid knowledge of SEO, keyword research and Google Analytics

 Knowledge of online marketing channels

 Familiarity with excellent web and graphic design

 Excellent communication skills

 Analytical and multitasking skills

 Excellent report writing (Word and PowerPoint) and presentation skills


Qualifications and Skills:

 Master’s degree in design/ marketing and communication or related field.

 Excellent management and organizational skills.

 Flexible, self-motivating, able to manage multiple tasks efficiently, and team player.

 Ability to deal with unstructured and changing environments.

 Excellent verbal and written communication skills.


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