Farmley - Amazon Ads Manager

1 day ago

Noida, India Farmley Full time

Job Description: Performance Marketer (Amazon) - Farmley, NoidaFarmley, a leading wholesome snacking brand in India, seeks a results-driven Performance Marketer specializing in Amazon platform advertising.Key Responsibilities:- Plan, execute, and optimize Amazon ad campaigns (Sponsored Products, Brands, Display) to maximize ROI.- Analyze Amazon campaign and performance reports; derive actionable insights to improve traffic, conversion, and sales.- Regularly report performance trends and recommendations to internal management.- Conduct keyword research, competitor analysis, and implement A/B tests for creatives and targeting.- Manage ad budgets and bid strategies to optimize TACoS and RoAS.- Coordinate with cross-functional teams for listing optimization, stock availability, and promotional planning.- Stay updated on latest Amazon Ads features and industry best practices.- Identify and add negative keywords; refine campaign structures for efficiency.- Monitor product and brand ranking; suggest optimizations for organic 2+ years' experience in Amazon performance marketing/ads management.- Strong analytical and Excel skills; Proficient in Amazon consoles such as Seller Central, Vendor Central and AMS Campaign Manager.- Proactive, detail-oriented, self-motivated, and comfortable in a fast-paced environment.- Master's in marketing/ business, or related field is preferred.Location: On-site (Noida) (ref:iimjobs.com)

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