Digital Marketing Specialist
5 days ago
About Cyber Intellectus:
With a vision to create a safer digital landscape , CyberIntellectus was founded to redefine the cybersecurity strategies orchestrated to meet the nuanced challenges of modern cybersecurity landscape. We are the architects of digital resilience, crafting bespoke cybersecurity solutions that transcend conventional cybersecurity paradigms.
With over 11+ years at the forefront of cybersecurity, we are passionate about developing comprehensive defence strategies that empower business to navigate the digital landscape with confidence. We are committed to deliver proactive, cutting-edge solutions tailored to the unique challenges faced by modern enterprises.
Our mission goes beyond protection , we remain steadfast in our commitment
target audience, and identify marketing and growth opportunities.
Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
Measure and analyse campaigns’ success using data and analytics tools.
Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).
Your responsibilities: Should able to handle clients social Media accounts to increase brand presence on various s/m platforms.
Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
Required skills and qualifications:
Asvantage if bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
1-2 years of demonstrable experience in marketing or digital marketing roles.
Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
Excellent analytical skills to understand data, study metrics, and align strategies.
Innovative thinker with a keen eye for detail and identifying trends.
Strong interpersonal, verbal and written communication skills.
Preferred skills and qualifications
Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course.
Familiarity with marketing analytics tools like Google Analytics and SEMRush.
Android and ios Search engine optimization will be an add on advantage.
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