Azentio - Manager - Digital Marketing
2 weeks ago
About the job:
About Azentio:
Azentio Software incorporated in 2020 at Singapore, has been carved out of 3i Infotech, Candela Labs, Beyontec Technologies and Path Solutions.
Azentio Software provides mission critical, vertical-specific software products for customers in banking, financial services and insurance verticals and includes key products such as KASTLE- (Universal Lending), AMLOCK- (Anti-Money Laundering & Compliance software suite), PREMIA- Astra (Core Insurance software), ORION- (Enterprise Resource Planning software) and MFUND Plus- (Asset Management platform).
Azentio has over 800 customers in more than 60 countries, with a team of over 2,300 employees across offices in 12 countries (and growing) globally and is wholly owned by Funds advised by Apax Partners.
Azentio offers a comprehensive range of products - serving core operations to modern digital needs - for the financial services industry.
Our deep domain knowledge and solutions in financial services extend across insurance, retail and corporate lending, Islamic Banking, anti-money laundering and asset management.
In addition, Azentio proudly serves mid-market enterprises across the Middle East, Africa, Asia Pacific, and India with a comprehensive ERP solution.
At Azentio, we believe that growth is a continuous journey.
We believe that each step of this journey must be taken by committing to excellence - excellence in our products, our services, our ideas, and our people.
Location: Bangalore
Experience: 12 to 15 Years
Job Description:
- We are seeking a results-driven Digital Marketing Manager to lead our marketing efforts at [Software Product Company Name].
- This role is pivotal in driving awareness, engagement, and lead generation for our B2B software products.
- The ideal candidate will have a strong background in website management, SEO, social media management, and content strategy, with a passion for leveraging digital channels to achieve business objectives.
Roles & Responsibilities:
- Manage, maintain, and continuously improve the Azentio website including developing a content and lead generation strategy.
- Handling strategic online initiatives.
- Develop and execute comprehensive digital marketing strategies to increase brand visibility, generate leads, and drive customer acquisition for our B2B software products.
- Lead SEO initiatives to optimize website content, improve search engine rankings, and increase organic traffic.
- Conduct keyword research, monitor keyword performance, and implement on-page and off-page SEO techniques.
- Manage and optimize paid advertising campaigns across various digital channels, including Google Ads, LinkedIn Ads, and other relevant platforms.
- Monitor campaign performance, adjust budgets, and optimize targeting to maximize ROI.
- Oversee the company's social media presence, including content creation, posting, community management, and engagement.
- Develop and implement social media campaigns to increase followers, enhance brand awareness, and drive traffic to our website.
- Create and execute a content strategy that aligns with business goals, target audience preferences, and industry trends.
- Develop high-quality content assets such as blog posts, whitepapers, case studies, infographics, and videos to educate and engage our audience.
- Collaborate with the sales and product teams to develop marketing collateral, sales enablement materials, and product messaging that resonate with target customers and support the sales process.
- Monitor and analyze key performance metrics across all digital marketing channels, including website traffic, engagement, conversion rates, and customer acquisition costs.
- Use data-driven insights to optimize marketing campaigns and improve overall performance.
- Stay updated on digital marketing trends, best practices, and emerging technologies.
- Continuously evaluate and recommend new tools, platforms, and strategies to enhance our digital marketing efforts.
- Work closely with external agencies, freelancers, and vendors to support marketing initiatives and expand our digital capabilities as needed.
- Collaborate with cross-functional teams to ensure alignment between marketing activities and overall business objectives.
- Communicate regularly with stakeholders to provide updates on marketing performance and gather Bachelor's degree in marketing, Business, Communications, or related field.
- Proven experience as a digital marketer, with a focus on B2B software products or related industries.
- Strong understanding of SEO principles and best practices.
- Experience with SEO tools such as Google Analytics.
- Proficiency in managing social media platforms for business purposes.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey key messages to target audiences.
- Demonstrated experience in developing and executing digital marketing campaigns across multiple channels, including paid search, display advertising, and social media.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing performance.
- Strong project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous improvement.
- Willingness to explore new ideas and experiment with different marketing tactics.
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