Vice President
4 weeks ago
Key highlights of the role are listed below (purely indicative and not limiting) :
- Ownership of the digital channel across all products for customer acquisition, behaviour, engagement and delivery for credit cards and lending products.
- Responsible for the digital products across the financial services ecosystem including own channels, marketplaces and third-party integrations for acquisition, customer on boarding and customer service.
- Responsible for user experience design including research, user journeys and stories, information design and architecture, interaction design, visual design and implementation.
- Create strong digital analytics solution for tracking user behaviour, generate actionable insights and suitable metrics for performance measurement, tracking and A/B testing to action key insights.
- Responsible for development & management of project plans through the deep understanding of customers, technologies, and business strategy and features prioritization including backlog for the design and development team using any suitable methodology (Agile, waterfall etc.)
- Vendor management for design, development and delivery of digital products acquisition campaigns and third party integrations.
- Responsible for execution of digital campaigns and performance measurement across own media, social media and partners.
- Responsible for alternative service channels like chatbots through digital assets and third party services like Whatsapp & FB messenger.
Applicants should possess the following attributes :
- Proven track record of design and development of user experience for responsive web, android and iOS platforms involving project plans, roadmaps, creation of a prioritized feature/product backlog and execution.
- Must have managed the roadmap for web and mobile products (Android/iOS) for business to consumer in financial services industry.
- Should have experience of managing end to end user experience design process. Hands on experience with Wire framing and prototyping tools like Balsamiq, Invision is required.
- Should have defined key product metrics and associated measurements to track and measure product health. Hands on experience in web analytics software like Google Analytics and A/B testing is a must.
- Proven experience in managing and facilitating the mix of internal teams and external vendors as a part of product build out. Must have developed at least 2 successful projects involving external technology vendors.
- Strong team building and people management skills are a must.
- Experience in consumer finance and/or unsecured lending is highly desirable.
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