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Marketing Technology Specialist

4 weeks ago

India Orangeskill Technologies Pvt Ltd Full time
Job Title: Marketing Technology Specialist (Bachelor's degree in Marketing, Information Technology, or a related field.)
- Proven experience managing and optimizing digital advertising campaigns using Adobe Advertising Cloud (ADO).
Key Responsibilities:
  • Manage and optimize digital advertising campaigns across various channels (search, display, social, etc.) using ADO.
  • Implement and monitor campaign performance, providing insights and recommendations for improvement.
  • Develop and maintain campaign tracking and reporting dashboards.
  • Stay up-to-date with ADO features and best practices.

Requirements:
- Strong understanding of customer data management and experience with Adobe Customer Data Platform (CDP).
- Experience with project management and workflow optimization using Adobe Workfront.
- Proficiency in data analysis and reporting tools.
- Strong understanding of digital marketing principles and best practices.
Additional Requirements:
- Adobe certifications related to ADO, CDP, and Workfront.
- Experience with other Adobe marketing cloud products is a plus.
- Knowledge of SQL and data warehousing concepts.
Qualifications:
- Bachelor's degree in Marketing, Information Technology, or a related field.
- 2+ years of experience in digital marketing, preferably with Adobe Advertising Cloud (ADO), Adobe Customer Data Platform (CDP), and Adobe Workfront.
- Strong understanding of digital advertising, data-driven marketing, and project management principles.
About the Role:
We seek a highly motivated and experienced Marketing Technology Specialist to join our team. The ideal candidate will be responsible for the implementation, management, and optimization of our Adobe ecosystem, specifically Adobe Advertising Cloud (ADO), Adobe Customer Data Platform (CDP), and Adobe Workfront. This role requires collaboration with cross-functional teams to drive marketing effectiveness.