GenX PV

Market Research Analyst - Solar Energy DomainJob Description:A Market Research Analyst in the solar domain is responsible for analyzing market trends, customer needs, competitive landscapes, and policy frameworks to help solar companies make data-driven business decisions. The role involves gathering and interpreting data related to solar technologies, pricing models, supply chains, market demand, incentives, regulations, and competitor activities.Key Responsibilities:1. Market Analysis & Insights:- Conduct detailed market research on solar PV, solar rooftop, utility-scale projects, solar EPC, BESS (battery storage), and related technologies.- Track global and regional solar market trends, demand forecasts, pricing trends (modules, inverters, batteries), and capacity installations.- Analyze policy updates, renewable energy targets, incentives, and regulatory frameworks across markets.2. Competitor & Industry Analysis:- Identify key players across modules, inverters, EPC companies, IPPs, and storage manufacturers.- Compare pricing strategies, market share, product offerings, and technology differentiators.- Build competitor intelligence reports and benchmarking dashboards.3. Customer & Demand Research:- Conduct surveys, interviews, and field research to understand customer preferences in residential, C&I, and utility segments.- Analyze adoption barriers, cost-benefit expectations, and technology preferences (mono PERC, TOPCon, HJT, BIPV, hybrid inverters, etc.)4. Data Modelling & Forecasting:- Develop solar market forecasting models (e.g., CAGR projections, scenario-based models).- Use financial and technical datasets to predict trends in module prices, energy yields, LCOE, and market growth.5. Reporting & Presentation:- Prepare market intelligence reports, whitepapers, and executive presentations.- Provide inputs for strategy, product development, pricing, and business planning teams.6. Cross-functional Collaboration:- Support sales, marketing, product management, and strategy teams with data-driven insights.- Participate in strategic planning and new market entry assessments.Job Requirements Education:Bachelor's or Master's in:- Renewable Energy- Engineering (Electrical, Mechanical, Energy, Environmental)- Economics, Statistics, or Business Administration- MBA in Marketing/Strategy (preferred)Skills & Competencies:Technical Knowledge (Solar Domain):- Understanding of solar PV technologies (mono PERC, TOPCon, HJT, thin film).- Knowledge of solar components: modules, inverters, structures, batteries, BOS.- Familiarity with EPC project lifecycle, financing models, PPAs, LCOE, IRR, payback.- Knowledge of policy and regulatory frameworks: MNRE, SECI tenders, state solar policies, global RE policies.Analytical Skills:Strong proficiency with data analytics tools:- Excel/Google Sheets (advanced)- Power BI / Tableau (preferred)- Python/R (bonus)- Ability to interpret market data, build forecast models, and create structured insights.Research Skills- Experience with:o Market mappingo Primary + secondary researcho Industry report developmento Competitive intelligenceCommunication Skills- Strong presentation and storytelling ability.- Ability to simplify complex data for non-technical years of experience in:- Renewable energy market research- Consulting firms (energy domain)- Solar companies (EPC, IPP, manufacturing)- Energy analytics or policy research firms (ref:iimjobs.com)