Tech Prescient

Digital and Web Analytics Engineer :

Location : Remote.

Experience Range : 5-8 years.

Job Type : Contractual role for 1 year.

Desired Skills : Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow.

- Strong programming skills in JavaScript, HTML/CSS, Python, SQL

Job Description Skills & Experience :

- Proven expertise (5+ years) implementing and managing large-scale web analytics using tools such as: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow, etc.

- Expertise in Adobe Analytics -> Adobe Customer Journey Analytics Migrations, and migration from app measurement framework to Web SDK.

- Working knowledge of:

- Adobe Launch (Tag Management)

- Adobe Analytics & Customer Journey Analytics

- Major advertising platforms: Google, Facebook, LinkedIn, Epsilon

- Experience integrating and supporting MarTech/ad-tech platforms (6sense, Adobe Target, etc.), and rapidly onboarding new vendor solutions.

- Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics, Adobe CJA and Tableau.

- Strong experience with hit-level querying in Adobe Customer Journey Analytics and customer-level data analysis.

- Hands-on experience with Event Driven DataLayer development (with and without tag management).

- Experience with tag deployment based on consent frameworks, specifically OneTrust.

- Strong analytical, project management, and written/verbal communication skills.

- Strong programming skills in JavaScript, HTML/CSS, Python, SQL.

- Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity management, packet sniffing.

- Ability and willingness to work independently across all phases of the analytics implementation lifecycle.

- Ability to work within an Agile development framework and communicate across non-technical and technical stakeholder and Responsibility :

- Support demand generation teams with new reporting and third-party tracking requests (across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.)

- Implement and update Adobe CJA and Analytics/tracking scripts, variables, and integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies, dataLayers, and identity

management across web properties.

- Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe Target, LinkedIn, Facebook, Google, etc.)

- Develop and maintain dashboards and reports in Adobe Analytics and Tableau to provide actionable insights for marketing stakeholders.

- Monitor and ensure data accuracy and integrity across our analytics platforms via ongoing QA, automation scripts, and outage detection.

- Support end-to-end QA cycles: completing user acceptance testing (UAT), validating data integrity, and confirming reporting accuracy on new and updated implementations.

- Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake, and Tableau) to support marketing and product teams.

- Maintain integration with OneTrust to ensure analytics tags are deployed only after proper visitor consent is granted.

- Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulation changes and ensure ongoing compliance.

- Collaborate within an Agile framework and communicate cross-functionally with teams across the enterprise.

(ref:hirist.tech)

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