Social Media Manager

5 days ago

New Delhi, India ASBS MBA Full time

Social Media ManagerLocation:Vashi |Experience:3–6 years |Function:Brand & Digital MarketingAbout ASBS MBAAtASBS MBA (The Akademia School of Business Studies), our mission is toempower the 99% to outperform the top 1%. For over 15 years, ASBS MBA has shaped career-ready management professionals throughAICTE-approved PGDMandUniversity-affiliated MMSprograms. With a presence across India’s leading metro cities, ASBS MBA connects ambitious students, inspiring mentors, and global partners through immersive storytelling and impactful campaigns.About the RoleWe’re looking for aSocial Media Managerwho lives and breathes content, trends, and community engagement. You’ll be the voice of ASBS MBA across platforms — leading our brand storytelling through strategy, creativity, and analytics. If you can think strategically, write engagingly, and execute visually — this is your stage.Key ResponsibilitiesStrategy & Planning • Develop and executemonthly social media calendarsacross platforms (Instagram, LinkedIn, Facebook, YouTube, X). • Align campaigns with brand objectives — admissions, events, and student engagement. • Build brand presence across B2C and B2B channels through storytelling and thought leadership. Content Creation & Management • Ideate and collaborate with thedesign and video teamsto produce high-quality creatives, Reels, and campaigns. • Manage influencer collaborations, reels planning, and campus-driven content. • Write engaging captions, posts, and scripts that match ASBS MBA’s tone of voice. Community & Performance • Track and analyzeKPIs (reach, engagement, CTR, conversions)using Meta Suite and analytics dashboards. • Engage with followers, respond to queries, and manage brand reputation online. • Monitor competitors, trends, and student conversations to drive relevant content. Innovation & AI Tools • UseAI-based social tools(ChatGPT, Canva AI, OpusClip, Copy.ai) for ideation and optimization. • Experiment with new formats — carousels, micro-videos, storytelling threads, and UGC. • Integrate content with website, CRM, and campaign landing pages for cohesive storytelling.What You’ll Bring• 3–6 years of experience insocial media marketing / content strategy / digital brand management. • Strong understanding ofplatform algorithms, community management, and paid promotions. • Proficiency in tools likeMeta Business Suite, LinkedIn Campaign Manager, Hootsuite, Canva, and GA4. • Creative mindset with excellent copywriting and visual communication skills. • Working knowledge of video formats, influencer marketing, and engagement optimization. • Bachelor’s or MBA degree in Marketing, Communications, or related field.Why Join ASBS MBA✅ Manage social storytelling for a fast-growing, purpose-driven B-School brand. ✅ Work on campaigns with national reach and measurable impact. ✅ Collaborate with a creative, performance-driven marketing team. ✅ Competitive salary + growth-oriented environment.Ready to Build India’s Most Engaging MBA Brand?Send your portfolio & CV tohr@asbsmba.comwith the subject line: Social Media Manager – [Your Name] Know more:https://www.linkedin.com/redir/suspicious-page?url=www%2easbsmba%2ecom

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