TVS Credit
4 weeks ago
Job Purpose :We are seeking a highly skilled and results-driven Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance-driven marketing campaigns, managing lead generation and nurturing strategies, overseeing our digital business efforts, and ensuring the successful completion of related projects. This role requires a strategic thinker with a strong analytical mindset and a proven track record in digital marketing.Key Marketing Strategy & Execution:- Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.- Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.- Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.- Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).- Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.- Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.- Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.Lead Management & Conversion Optimization:- Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.- Work closely with the sales team to understand their needs and ensure a seamless lead handover process.- Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.- Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.Digital Business Projects & Growth Initiatives:- Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.- Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.- Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive Demand Generation from Digital Campaigns: Prospects- Social Media: Campaigns, Reach, Relevance- Digital Media: Campaigns, Share of Voice- Website: Traffic, Reach, Ranking and Keyword authorityQualifications : MBA - Marketing / PGDMExperience : 12+ years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experienceFunctional Competencies:- Working knowledge Website Management - Content Management - SEO - SEM- Working knowledge of social media, ORM, Campaign Management, Lead Management, Online Customer Care, GDN- Mobility Experience / development of mobile sites / Apps- Agency Management- Media Planning Skills, Analytical Skills etc. (ref:iimjobs.com)
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Senior Manager Insurance Technology
6 days ago
Chennai, Tamil Nadu, India TVS Credit Services Ltd. Full time ₹ 6,00,000 - ₹ 18,00,000 per yearCompany DescriptionTVS Credit Services Ltd. is part of the TVS Group and aims to empower Indians from various socio-economic backgrounds with financial products that serve their needs, furthering the cause of financial inclusion. It is the number one financier for TVS Motor Company Limited and a leading financier for Two-Wheelers, Consumer Durables, Mobile...
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TVS Digital
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Chennai, India TVS DIGITAL LIMITED Full timeJob Title : Data Scientist. Company Info : TVS Digital is a digital technology start-up focused on the Fintech & Automotive industry with platforms and services offerings in the Credit & Collection Services and Automotive & Retail domain. We provide IT Services to accelerate digital transformation by partnering with industry renowned platforms (Microsoft,...
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Senior Manager
2 weeks ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct. Key Responsibilities: Lead and...
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Senior Manager
1 week ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct. Key Responsibilities: Lead and...
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Senior manager
1 day ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct. Key Responsibilities: Lead and...
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Senior Manager
1 week ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose:This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct.Key Responsibilities:Lead and...
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Senior Manager
1 week ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct. Key Responsibilities: Lead and...
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Senior manager
1 week ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose:This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct.Key Responsibilities:Lead and...
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Senior Manager
1 week ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct. Key Responsibilities: Lead and...
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Senior Manager
1 week ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose:This role is responsible for overseeing the end-to-end disciplinary framework at TVS Credit. The role involves managing sensitive employee relations cases, ensuring compliance with legal and regulatory standards and driving fair, consistent, and transparent processes that align with our values and code of conduct.Key Responsibilities:- Lead and...
