TVS Credit
3 days ago
Job Purpose :We are seeking a highly skilled and results-driven Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance-driven marketing campaigns, managing lead generation and nurturing strategies, overseeing our digital business efforts, and ensuring the successful completion of related projects. This role requires a strategic thinker with a strong analytical mindset and a proven track record in digital marketing.Key Marketing Strategy & Execution:- Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.- Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.- Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.- Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).- Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.- Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.- Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.Lead Management & Conversion Optimization:- Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.- Work closely with the sales team to understand their needs and ensure a seamless lead handover process.- Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.- Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.Digital Business Projects & Growth Initiatives:- Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.- Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.- Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive Demand Generation from Digital Campaigns: Prospects- Social Media: Campaigns, Reach, Relevance- Digital Media: Campaigns, Share of Voice- Website: Traffic, Reach, Ranking and Keyword authorityQualifications : MBA - Marketing / PGDMExperience : 12+ years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experienceFunctional Competencies:- Working knowledge Website Management - Content Management - SEO - SEM- Working knowledge of social media, ORM, Campaign Management, Lead Management, Online Customer Care, GDN- Mobility Experience / development of mobile sites / Apps- Agency Management- Media Planning Skills, Analytical Skills etc. (ref:iimjobs.com)
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TVS Digital
3 weeks ago
Chennai, India TVS DIGITAL LIMITED Full timeJob Title : Data Scientist. Company Info : TVS Digital is a digital technology start-up focused on the Fintech & Automotive industry with platforms and services offerings in the Credit & Collection Services and Automotive & Retail domain. We provide IT Services to accelerate digital transformation by partnering with industry renowned platforms (Microsoft,...
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Chief Manager
2 weeks ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This position is responsible to develop, refine and implement a robust risk management framework for TVS Credit, aligning it to the future needs and in line with the market best practices Key Responsibilities: - Preparing product level risk deck covering the product performance on Key risk metrics against benchmarks, analysis of early bucket...
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Chief Manager
2 weeks ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose:This position is responsible to develop, refine and implement a robust risk management framework for TVS Credit, aligning it to the future needs and in line with the market best practicesKey Responsibilities:Preparing product level risk deck covering the product performance on Key risk metrics against benchmarks, analysis of early bucket bounces,...
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Chief Manager
1 week ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose:This position is responsible to develop, refine and implement a robust risk management framework for TVS Credit, aligning it to the future needs and in line with the market best practicesKey Responsibilities:- Preparing product level risk deck covering the product performance on Key risk metrics against benchmarks, analysis of early bucket...
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Deputy Manager
2 weeks ago
Chennai, India TVS Credit Services Ltd. Full timeJob Description Company Description TVS Credit Services Ltd., part of the TVS Group, empowers Indians from various socio-economic backgrounds with a range of financial products, enhancing financial inclusion. Our credit solutions, including two-wheeler, used car, three-wheeler, and tractor loans, cater to the needs of small towns and rural areas, fueling...
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Chief Manager
3 weeks ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This position is responsible to develop, refine and implement a robust risk management framework for TVS Credit, aligning it to the future needs and in line with the market best practices Key Responsibilities: Preparing product level risk deck covering the product performance on Key risk metrics against benchmarks, analysis of early bucket...
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Chief Manager
2 days ago
Chennai, Tamil Nadu, India TVS Credit Services Ltd. Full time ₹ 1,20,000 - ₹ 1,80,000 per yearJob Purpose:This position is responsible to develop, refine and implement a robust risk management framework for TVS Credit, aligning it to the future needs and in line with the market best practicesKey Responsibilities:Preparing product level risk deck covering the product performance on Key risk metrics against benchmarks, analysis of early bucket bounces,...
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Tele Collection Executive
3 days ago
Chennai, Tamil Nadu, India TVS Credit Services Ltd Full time ₹ 4,00,000 - ₹ 6,00,000 per yearTVS Credit Services is one of Indias fastest-growing financial services companies, driven by innovation, trust, and a strong customer-first approach. We empower individuals by providing simple and accessible financial solutions across urban and rural India.Key ResponsibilitiesMake outbound calls to customers regarding overdue payments.Remind, follow-up, and...
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Chief Manager
2 weeks ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This position is responsible to develop, refine and implement a robust risk management framework for TVS Credit, aligning it to the future needs and in line with the market best practicesKey Responsibilities:Preparing product level risk deck covering the product performance on Key risk metrics against benchmarks, analysis of early bucket...
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Chief Manager
2 weeks ago
Chennai, India TVS Credit Services Ltd. Full timeJob Purpose: This position is responsible to develop, refine and implement a robust risk management framework for TVS Credit, aligning it to the future needs and in line with the market best practices Key Responsibilities: Preparing product level risk deck covering the product performance on Key risk metrics against benchmarks, analysis of early bucket...
