Assistant Manager

6 days ago

Gurugram, India Americana Restaurants Full time

Job Purpose:


This role is responsible for collecting, analyzing, and interpreting data from diverse digital marketing platforms to drive data-informed decision-making across KFC’s Middle East markets. Based in Sharjah, UAE, the position plays a pivotal role in optimizing performance marketing campaigns, identifying market trends, and delivering actionable insights to strengthen customer acquisition, retention, and engagement.


Working in close partnership with the KFC brand team, the role supports performance marketing strategies across multiple digital channels—including Meta, Google, Snapchat, TikTok, and emerging platforms—as well as in-app analytics from the KFC app. With oversight across several Middle East markets, the role demands a strategic mindset, strong analytical acumen, and the ability to translate data into meaningful recommendations that fuel growth and enhance campaign effectiveness regionally.


The ideal candidate will bring proven experience in retail, media, agency, advertising, or F&B sectors, with the ability to connect data-driven insights to impactful business outcomes.


Key Responsibilities:


Data Collection and Analysis

  • Gather data from advertising platforms (e.g., Meta Ads Manager, Google Ads, Snapchat Ads) and in-app analytics tools (e.g., CleverTap, Firebase)
  • Ensure data integrity and accuracy by cleaning and validating data sources
  • Analyze campaign performance metrics such as ROAS, CTR, CAC, LTV, and conversion rates


Performance Reporting

  • Develop and maintain dashboards to track KPIs across campaigns and markets
  • Provide detailed performance reports with insights and actionable recommendations
  • Monitor trends in marketing data to identify opportunities for optimization


Campaign Optimization

  • Collaborate with the Digital Marketing teams/ agency to optimize ad creatives, targeting, and bidding strategies based on data-driven insights
  • Evaluate A/B tests and experiments to determine the effectiveness of marketing strategies


Cross-Market Analysis

  • Compare digital marketing performance across different markets to identify best practices and market-specific trend
  • Benchmark performance against industry standards and competitors


Data Integration and Collaboration

  • Work with CRM, product, and operations teams to align marketing data with broader business objectives
  • Integrate marketing data with app user behavior insights to improve campaign personalization and customer lifecycle management


Competitor and Industry Analysis

  • Track and analyze digital marketing strategies of competitors within the QSR and food delivery space
  • Stay updated on digital marketing trends, tools, and best practices specific to the Middle East region


Qualification and Experience:


  • Bachelor’s degree in Statistics, Data Analytics, Marketing, Business, or a related field.
  • 5+ years of experience in SQL/ Python/ R or equivalent
  • 3+ years of experience in digital marketing analytics or a similar role
  • Experience with digital advertising platforms (Meta Ads Manager, Google Ads, Snapchat Ads, TikTok Ads
  • Experience with data visualization tools such as Tableau, Power BI, or Looker
  • Knowledge of analytics tools like Adjust, Firebase, or equivalent


Knowledge & Skills:


  • Strong Proficiency in SQL and Excel (pivot tables, macros); Python or R is a plus
  • Understanding of digital marketing concepts (CPA, CLTV, Cohorts, CRM, Tracking, BI dashboards)
  • Strong understanding of data analytics and customer segmentation
  • Strong background in customer re-engagement, and retention strategies

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