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ASO (App Store Optimization) Executive

4 months ago

Ahmedabad, India TIGI HR ® Full time

Job Description & Position Overview:

We are looking for an experienced ASO Executive to manage and implement effective optimization strategies for our multiple mobile applications. The ideal candidate should have a minimum of 1 year of hands-on experience in ASO (App Store Optimization) & SEO (Search Engine Optimization), with a proven track record of improving search rankings and driving organic traffic.


Key Responsibilities:

  • Conduct keyword research to identify strategic keywords for both web and app optimization across multiple applications.
  • Implement ASO best practices to enhance app and website visibility on search engines for each application.
  • Manage and optimize app store listings for multiple applications, ensuring maximum visibility and downloads.
  • Collaborate with the content team to create ASO/SEO-friendly content that aligns with target keywords for various apps.
  • Perform regular ASO and SEO audits to identify and address technical issues affecting search and app store performance.
  • Generate comprehensive ASO and SEO reports, providing insights into key performance indicators, including organic traffic, conversion rates, keyword rankings, and app store rankings.
  • Work closely with the development team to implement technical SEO enhancements across various applications.
  • Stay informed about competitor strategies and industry best practices for both SEO and ASO.
  • Link building & keyword strategies.
  • Build, Plan, and Implement a Digital marketing strategy.


Qualifications:

  • Minimum of 2-3 year of professional experience in ASO with a focus on SEO.
  • Proven track record of successfully optimizing websites and mobile applications for search engines and app stores.
  • Solid understanding of ASO best practices and on-page and off-page SEO factors.
  • A/B Testing
  • Familiarity with SEO tools such as Google Analytics, Google Search Console, and ASO tools.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Ability to handle multiple applications simultaneously and prioritize tasks effectively.
  • Ability to adapt to evolving SEO and ASO trends and algorithms.