Brand Strategy Associate

3 weeks ago

Mumbai, Maharashtra, India The Salt Inc. Full time

Job Title: Brand Strategy Associate 

Location: Mumbai 

Experience: 0-2 years 

Education: MBA (Marketing/Strategy preferred) 

About The Salt Inc 

The Salt Inc is an independent content and design agency with technology at its core. We craft content that connects, engages, and delivers business results by leveraging real-time insights. Our work spans design, communication, strategy, technology, video, and consulting, enabling brands to become publishers and directly engage consumers across platforms. 

Role Overview 

As a Brand Strategy Associate, you will be responsible for developing content-first brand strategies that seamlessly integrate insights, creativity, and media. The role requires a deep understanding of video content, social media platforms, and emerging content formats to help brands communicate effectively and build their own publishing ecosystem. 

You will work with creative, media, and technology teams to craft strategies that go beyond traditional advertising—helping brands create their own audience and reach consumers faster with the right message. 

Key Responsibilities 

1. Consumer Insight & Research 


• Analyze consumer pain points, motivations, and behaviors to identify content opportunities. 


• Research trends, competitors, and cultural insights to inform brand strategies. 


• Track emerging content formats, platform innovations, and media consumption shifts. 

2. Brand & Content Strategy 


• Develop content frameworks and publishing models for brands to own their narrative. 


• Work on video-led strategies and storytelling approaches for digital-first platforms. 


• Guide brands on how to function like a media house, creating ongoing, relevant, and engaging content. 


• Collaborate with creative and production teams to bring brand narratives to life across multiple formats. 

3. Media & Integration Strategy 


• Identify the right content-to-media mix for maximizing engagement and reach. 


• Map distribution strategies across digital platforms (YouTube, Instagram, , OTT, etc.). 


• Leverage social listening and real-time insights to shape dynamic content strategies. 


• Integrate influencer partnerships, performance marketing, and organic content planning. 

4. Collaboration & Execution 


• Work closely with creative, media, and technology teams to ensure seamless execution. 


• Develop strategic playbooks and pitch decks to articulate brand content vision. 


• Support in client presentations, storytelling workshops, and campaign roadmaps. 

Who You Are 


• A strategic thinker who understands both brand storytelling and digital media dynamics. 


• Passionate about how content drives consumer behavior across platforms. 


• A keen observer of social, video, and cultural trends with the ability to translate them into actionable strategies. 


• Comfortable with data-backed storytelling and content performance analysis. 


• A natural collaborator who enjoys working across creative, media, and business teams. 

Must-Have Skills 


• Strong research, analytical, and storytelling skills. 


• Deep understanding of video-first content, social platforms, and digital publishing. 


• Ability to synthesize insights into structured brand strategies. 


• Familiarity with content marketing, digital media ecosystems, and audience building. 


• Excellent presentation and communication skills. 

Preferred Skills 


• Prior internship/experience in strategy, advertising, media, or brand consulting. 


• Understanding of performance marketing, influencer ecosystems, and digital-first brand building. 

Why Join Us? 

At The Salt Inc, we are redefining how brands communicate by transforming them into publishers of their own content. This role gives you the opportunity to work across industries, content formats, and media platforms, shaping how brands build direct relationships with their audiences. 

If you love solving consumer challenges through content, strategy, and innovation, we'd love to hear from you 

To apply, send your resume and a short note on why you're a great fit to careers@thesaltinc.com. 

  • Brand Strategy Associate

    3 weeks ago

    Mumbai, Maharashtra, India The Salt Inc. Full time

    Job Title: Brand Strategy AssociateLocation: MumbaiExperience: 0-2 yearsEducation: MBA (Marketing/Strategy preferred)About The Salt IncThe Salt Inc is an independent content and design agency with technology at its core. We craft content that connects, engages, and delivers business results by leveraging real-time insights. Our work spans design,...

  • Brand Strategy Associate

    3 weeks ago

    Mumbai, Maharashtra, India The Salt Inc. Full time

    Job Title: Brand Strategy Associate Location: Mumbai Experience: 0-2 years Education: MBA (Marketing/Strategy preferred) About The Salt Inc The Salt Inc is an independent content and design agency with technology at its core. We craft content that connects, engages, and delivers business results by leveraging real-time insights. Our work spans design,...

  • Brand Strategy Associate

    3 weeks ago

    Mumbai, Maharashtra, India The Salt Inc. Full time

    Job Title: Brand Strategy Associate  Location: Mumbai  Experience: 0-2 years  Education: MBA (Marketing/Strategy preferred)  About The Salt Inc  The Salt Inc is an independent content and design agency with technology at its core. We craft content that connects, engages, and delivers business results by leveraging real-time insights. Our work spans...

  • Brand Partnerships Associate

    1 week ago

    Mumbai, Maharashtra, India Edstead Full time

    Job Title: Brand Partnerships Associate Location: New Delhi Employment Type: Full-TimeAbout Edstead:Edstead is a research-driven documentary studio committed to crafting impactful, thought-provoking narratives. We specialize in producing high-quality branded content and industry-focused docu-series, helping brands connect with audiences through authentic...

  • Brand Strategy Director

    2 weeks ago

    Mumbai, Maharashtra, India Adept Global Full time

    **Job Summary:**Adept Global is seeking a Brand Strategy Director to lead our brand strategy team and drive growth and expansion of our practice and product offerings.The ideal candidate will have strong experience in brand strategy and architecture, with a proven track record of organic revenue and relationship growth. They will be responsible for...

  • Brand Partnerships Associate

    6 days ago

    Mumbai, Maharashtra, India Edstead Full time

    Job Title: Brand Partnerships AssociateLocation:New DelhiEmployment Type:Full-TimeAbout Edstead:Edstead is a research-driven documentary studio committed to craftingimpactful, thought-provoking narratives. We specialize in producing high-qualitybranded content and industry-focused docu-series, helping brands connect with audiences throughauthentic...

  • Brand Strategy Leader

    1 week ago

    Mumbai, Maharashtra, India Adept Global Full time

    As a Brand Strategy Leader at Adept Global, you will be responsible for promoting the growth of our strategy practice and product offerings. This requires 6+ years of experience in brand strategy or brand architecture, with a proven track record of organic revenue and relationship growth.Your responsibilities will include:Leading the team to promote the...

  • Brand Strategy Manager

    2 weeks ago

    Mumbai, Maharashtra, India Keplin Group Limited Full time

    We are seeking a skilled Brand Strategy Manager to join our team at Keplin Group Limited. As a key member of our marketing department, you will be responsible for driving strategic brand growth across digital and offline touchpoints.">About the Role:Maintain brand identities for assigned brands, ensuring consistency across all touch points.Identify and...

  • Brand Partnerships Associate

    1 week ago

    Mumbai, Maharashtra, India Edstead Full time

    Job Title: Brand Partnerships AssociateLocation:New DelhiEmployment Type:Full-TimeAbout Edstead:Edstead is a research-driven documentary studio committed to craftingimpactful, thought-provoking narratives. We specialize in producing high-qualitybranded content and industry-focused docu-series, helping brands connect with audiences throughauthentic...

  • Brand Strategy Director

    33 minutes ago

    Mumbai, Maharashtra, India Talent Leads HR Solutions Full time

    **Job Description:**We are seeking a highly skilled Brand Strategy Director to lead our marketing efforts. As a key member of the team, you will be responsible for developing and implementing brand strategies that drive business growth.**Key Responsibilities:**Develop and execute comprehensive brand strategies that align with our business objectives.Lead...

  • Brand Strategy Lead

    3 days ago

    Mumbai, Maharashtra, India NoBrokerHood Full time

    Job DescriptionAbout the RoleThis individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive business growth.Main Responsibilities:Coordinate cross-functionally to ensure consistency in brand-related decisionsAnalyze and report on brand performance to determine ROIMonitor market and consumer...

  • Brand Strategy Manager

    3 days ago

    Mumbai, Maharashtra, India LUPIN Full time

    Job SummaryAs a Brand Strategy Manager at Lupin, you will be responsible for developing and executing brand plans to increase market share. This includes conducting market research and competitor analysis, as well as guiding sales teams to tap into growth opportunities.Key ResponsibilitiesDevelop brand strategies to increase market penetrationConduct market...

  • Brand Strategy Specialist

    7 hours ago

    Mumbai, Maharashtra, India TSS Consultancy Pvt Ltd Full time

    Key Responsibilities for Brand Lead Position">We are seeking a highly skilled Brand Strategy Specialist to join our team at TSS Consultancy Pvt Ltd. The successful candidate will be responsible for developing and executing a comprehensive brand strategy to strengthen the company's position in the RegTech industry.The ideal candidate will have 4-6 years of...

  • Brand Strategy Executive

    2 days ago

    Mumbai, Maharashtra, India TalentXO Full time

    At TalentXO, we are seeking a highly skilled Brand Strategy Executive to join our team in India. This role is ideal for individuals who are passionate about building deep understanding of target consumer groups and driving strategic business decisions.The successful candidate will be responsible for:Owning the brand purpose and defining positioning for the...

  • Brand Strategy Director

    2 days ago

    Mumbai, Maharashtra, India NoBrokerHood Full time

    **Company Overview**NoBrokerHood is a rapidly growing company that aims to revolutionize the way people live in their neighborhoods.We are seeking an experienced Brand Strategy Director who can help us develop and implement effective brand strategies that drive product growth.

  • Brand Strategy Manager

    8 hours ago

    Mumbai, Maharashtra, India House of Anita Dongre Limited Full time

    Job Title: Brand Strategy ManagerWe are seeking a seasoned professional to lead our brand and communication efforts at House of Anita Dongre Limited, a renowned fashion company.About the Role:Strategic LeadershipDevelop and execute comprehensive marketing strategies to drive business growth.Collaborate with cross-functional teams to ensure cohesive messaging...

  • Brand Strategy Executive

    2 days ago

    Mumbai, Maharashtra, India ClayCo. Cosmetics Private Limited Full time

    **About the Role**Clayco Cosmetics Private Limited is seeking an experienced Brand Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing brand strategies that align with company objectives and market trends.**Key Responsibilities:**Assist in the development and implementation of brand...

  • Strategy Associate

    3 weeks ago

    Mumbai, Maharashtra, India Truemeds Full time

    Job Title: Strategy & Operations Associate Location: Mumbai About Truemeds: Truemeds is a fast-growing e-pharmacy startup focused on making high-quality medicines more accessible and affordable. We are looking for a smart, driven Strategy & Operations Associate to join our Strategy team and play a key role in driving high-impact initiatives across business...

  • Brand Strategy Manager

    3 days ago

    Mumbai, Maharashtra, India Adept Global Full time

    Position: Strategy Director Location: Andheri, Mumbai Work exp: 6+ years CTC: 12 LPA PRINCIPAL ACCOUNTABILITY: Play a leadership role within the Strategy team to expand our practice and product offerings. Pitch and win new business in partnership with the business development team. Own 2-3 major client relationships and act as the client lead and...

  • Brand Strategy Manager

    5 days ago

    Mumbai, Maharashtra, India Adept Global Full time

    Position: Strategy DirectorLocation: Andheri, MumbaiWork exp: 6+ yearsCTC: 12 LPAPRINCIPAL ACCOUNTABILITY:Play a leadership role within the Strategy team to expand our practice and product offerings.Pitch and win new business in partnership with the business development team.Own 2-3 major client relationships and act as the client lead and primary driver of...