Lead Product Marketer

3 weeks ago

Bengaluru, India Aerchain Full time

About Aerchain: ( Bangalore JP Nagar- 5 Days WFO)

We are Aerchain – a B2B SaaS organisation revolutionising how sourcing and procurement is done in companies. We are backed by marquee investors and have some of the largest companies in the world as clients.

We are seeking a highly skilled and experienced Product Marketing Manager to join our dynamic team at Aerchain. The ideal candidate will play a pivotal role in shaping our product marketing strategies and driving our SaaS solutions' market success.


Note-Only B2B SaaS experience is required.( Experience - 7-10 Years)


Key Responsibilities:



1. Product Positioning and Messaging: Develop compelling messaging and positioning for Aerchain that resonate with our B2B audience, differentiating our offerings in the market.


2. Market Intelligence: Be the expert on our buyers, understanding their buying criteria and processes. Conduct competitive analysis to identify our strengths and weaknesses.


3. Go-to-Market Strategy: Plan and execute successful product launches, collaborating with cross-functional teams including sales, product management, and customer success.


4. Content Development: Create and manage a variety of content (e.g., case studies, product videos, website copy, blog posts) to articulate the benefits of our products.


5. Sales Enablement: Equip the sales team with the necessary tools and training to sell our products effectively, including presentations, sales scripts, and training materials.


6. Customer Insights: Gather customer feedback to inform sales and product strategy, working closely with the product team to ensure customer needs are met.


7. Performance Metrics: Analyze and report on the performance of marketing campaigns and product launches, making recommendations for improvement.

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