Senior Copywriter

2 weeks ago

Mumbai, India TING Full time

We are seeking a creative and experienced Senior Copywriter to join our team. The Senior Copywriter will be responsible for creating compelling and engaging content for our brand, including website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy. The successful candidate will have a keen eye for detail, strong writing skills, and a proven ability to create content that resonates with target audiences.

Responsibilities:

  • Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
  • Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone
  • Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
  • Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
  • Ensure all content is accurate, error-free, and meets brand and style guidelines
  • Review and provide feedback on content created by other team members
  • Mentor and provide guidance to junior copywriters and other team members, as needed
  • Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
  • Ability to delegate tasks efficiently to junior team members
  • Ability to work on 3-5 brands simultaneously

Requirements:

  • Bachelor's degree in English, Communications, Marketing, or a related field
  • 3-4 years of experience in copywriting or content marketing, with a portfolio of work that demonstrates exceptional writing skills and creativity
  • Strong understanding of content marketing on social media, SEO, and digital marketing best practices
  • Excellent written and verbal communication skills, with the ability to write in a variety of styles and formats
  • Strong attention to detail and ability to proofread and edit own work and the work of others
  • Experience working with cross-functional teams, including designers, marketing managers

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