Digital Marketing Associate
3 weeks ago
Job Overview:
We are seeking a highly motivated and results-driven Digital Marketing Associate to join our team. He/she should be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs.
Responsibilities:
- Setting up and monitoring paid ad campaigns (Meta, Google, etc.)
- Conduct market research to identify potential markets and opportunities for growth
- Measure and report the performance of all digital marketing campaigns and assess against goals.
- Identify trends and insights, and optimize spend and performance based on the insights
- Coordinate marketing activities to ensure consistency and effectiveness of campaigns
- Handle emails, social media, and digital platforms to engage with customers
- Set up conversion, pixel, and event tracking on the website and across various digital platforms.
- Create email marketing campaigns to promote products or services.
- Develop promotional content and materials for social media and different campaigns.
- Develop internal/external presentations and prospect engagements
- Be an excellent communicator who can engage teams across functions as well as external stakeholders
Requirements:
- 1-3 years of experience in a digital marketing or similar role.
- Excellent written and verbal communication skills.
- Quick learner and ability to work in a fast-paced environment.
- Working knowledge of web analytics tools (Google Analytics, Web Trends)
- Experience with marketing automation is desirable.
- Proven experience developing digital marketing plans and campaigns
- Proficiency in online marketing and social media strategy.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Experience in market analysis and integrated marketing campaigns.
Job Type: Full-time
Work Mode: Work from the office
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