Content and Email Marketing Specialist

2 weeks ago

Mumbai, India Glam Steals Full time

About GlamSteals:


GlamSteals is a premier online platform dedicated to offering exclusive, time-limited deals on genuine, high-end luxury products. We are committed to delivering an exceptional shopping experience to our discerning clientele. As we expand our marketing efforts, we are looking for a talented Content and Email Marketing Specialist to join our team.


Job Overview:


We are seeking a dynamic Content and Email Marketing Specialist with expertise in Klaviyo email marketing platform and blog content creation. The ideal candidate will be responsible for crafting compelling email campaigns and engaging blog posts that align with our brand’s mission of providing luxury at great prices, ultimately driving traffic and sales.


Key Responsibilities:

  • Design and implement direct email marketing campaigns using Klaviyo, ensuring they are informative, engaging, and align with our brand’s image.
  • Write clear, persuasive, and original copy for emails and our website blog.
  • Analyze campaign performance and adjust strategies accordingly.
  • Manage email lists, segmentation, and optimize campaigns through A/B testing and personalization strategies.
  • Develop a content calendar for both email and blog publications, coordinating with sales and marketing teams to ensure timely and relevant releases.
  • Stay updated on industry trends and make recommendations for adjustments in our email and content marketing strategies.
  • Optimize content for SEO to increase blog visibility and traffic.
  • Graphic designing skills preferred; ability to create visually appealing email layouts and promotional materials.




Qualifications:

  • Proven experience as an Email Marketing Specialist or Content Creator, ideally with expertise in using Klaviyo.
  • Strong writing and editing skills, with a portfolio of published content.
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and customer segmentation.
  • Experience with SEO, content management systems, and email marketing software (Klaviyo preferred).
  • Ability to analyze data and provide evidence-based recommendations.
  • High level of creativity, attention to detail, and project management skills.
  • Bachelor’s degree in Marketing, English, Journalism, or relevant field.

What We Offer:

  • Opportunity to work with a growing, innovative brand in the luxury market.
  • Competitive salary and benefits package.
  • Professional development and career growth opportunities.

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