Digital Marketing Specialist
1 month ago
Job Responsibilities:
- Create, run, and manage multiple ads campaigns across channels especially on Google Ads.
- Identify and execute optimization recommendations to increase campaign ROI.
- Maintain and operate day to day campaign spend as per allocation.
- Run campaigns on different platforms - Google/Bing search, GDN, Twitter, , Facebook, YouTube, Native Ads, Programmatic.
- Lead Generation strategy
- Build and run A/B creative test and spend scaling tests.
- Identify pain points to creatively improve non-performing areas.
- Monitor progress of campaigns using various reporting tools and tweak strategies & budgets based on current performance to maximize ROI.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
- Complete responsibility of campaign, KPI & lead targets
Desired Candidate Profile
Should be a PPC expert with 3+ years of experience in PPC.
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