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Social Media Manager
4 months ago
Social Media manager
About Us:
Education group Sri Chaitanya. Led by people with the purpose of becoming global leaders in the digital learning arena has achieved one million-plus registered Infinity Learn is the fastest-growing EdTech company in India funded by Asia's largest users and 100K+ paid users on the platform in 10 months since our commercial launch.
The Role:
We're seeking a passionate and results-oriented Social Media Lead Generator to join our dynamic team You will be responsible for developing and executing a comprehensive social media strategy that generates leads, increases website traffic, and fosters brand awareness.
Responsibilities:
- Lead Generation & Traffic Acquisition:
- Develop and implement a data-driven social media strategy focused on lead generation and website traffic growth.
- Identify and target the company's ideal audience on relevant social media platforms.
- Create engaging and informative social media content (text posts, images, videos) that resonates with the target audience and drives action (e.g., website visits, lead form submissions).
- Run targeted social media advertising campaigns to reach a wider audience and generate high-quality leads.
- Analyze social media campaign performance and optimize strategies based on data insights.
- Track key performance indicators (KPIs) such as website traffic, lead generation, and social media engagement metrics.
- Brand Management & Community Building:
- Manage and maintain the company's social media presence across all relevant platforms.
- Develop and maintain a consistent brand voice and personality across social media channels.
- Foster a vibrant online community by actively engaging with followers, responding to comments and messages promptly, and addressing customer inquiries.
- Monitor brand sentiment and address any negative feedback proactively.
- Stay up-to-date on the latest social media trends and adapt strategies accordingly.
Qualifications:
- Bachelor's/master's degree in Marketing, Communications, or a related field (or equivalent experience).
- 3-5 years of experience in social media marketing with a proven track record of generating leads and driving website traffic.
- Strong understanding of social media marketing principles, including content creation, community management, and social advertising.
- Excellent analytical skills with the ability to interpret social media data and translate insights into actionable strategies.
- Experience with social media management tools (e.g., Hootsuite, Sprout Social) is a plus.
- Excellent communication, writing, and editing skills.
- Creative and strategic thinking with a passion for social media.
- Ability to work independently and manage multiple priorities effectively.