
Lead - Social Media
4 weeks ago
Lead - Social Media
Key Responsibilities:
- Devise and execute strategies to scale Livspace's social presence to millions of views and engagements across Instagram, YouTube, LinkedIn, and emerging platforms.
- Continuously experiment with content formats, posting schedules, and platform features to hack growth.
- Stay ahead of algorithm changes and platform trends; pivot strategy in real time.
- Own analytics dashboards; crunch numbers daily/weekly to identify what's working and what isn't.
- Translate data into actionable creative insights that sharpen content strategy.
- A/B test relentlessly - from hooks to thumbnails to posting time - and systemize learnings.
Content Creation & Leadership:
- Lead with ideas: generate sticky, platform-native content concepts that spark conversations.
- Be hands-on when needed - writing hooks, scripting reels, or experimenting with AI-led content creation.
- Collaborate with designers, video editors, and copywriters to ensure content quality and brand alignment.
AI & Automation:
- Leverage AI tools for faster content production, ideation, and performance optimization.
- Build playbooks to integrate AI into day-to-day workflows for maximum efficiency.
What We're Looking For:
- Proven growth record: You've grown a brand or personal channel to 7-figure views/followers.
- Data wizardry: Strong experience with analytics tools (native + third-party).
You see patterns others miss:
- Creative instinct: Sharp at scripting hooks, spotting trends, and knowing what content will travel.
- AI fluency: Comfortable experimenting with AI content tools, not just as a gimmick but as a growth lever.
- Platform hacker: Deep knowledge of how Instagram Reels, YouTube Shorts, LinkedIn virality, and new platforms actually work.
- Doer + thinker: Can zoom out to strategy but also roll up sleeves to make content
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