Lead - Social Media

2 days ago

Bengaluru, Karnataka, India Livspace Full time

Lead - Social Media

Key Responsibilities:

- Devise and execute strategies to scale Livspace's social presence to millions of views and engagements across Instagram, YouTube, LinkedIn, and emerging platforms.

- Continuously experiment with content formats, posting schedules, and platform features to hack growth.

- Stay ahead of algorithm changes and platform trends; pivot strategy in real time.

- Own analytics dashboards; crunch numbers daily/weekly to identify what's working and what isn't.

- Translate data into actionable creative insights that sharpen content strategy.

- A/B test relentlessly - from hooks to thumbnails to posting time - and systemize learnings.

Content Creation & Leadership:

- Lead with ideas: generate sticky, platform-native content concepts that spark conversations.

- Be hands-on when needed - writing hooks, scripting reels, or experimenting with AI-led content creation.

- Collaborate with designers, video editors, and copywriters to ensure content quality and brand alignment.

AI & Automation:

- Leverage AI tools for faster content production, ideation, and performance optimization.

- Build playbooks to integrate AI into day-to-day workflows for maximum efficiency.

What We're Looking For:

- Proven growth record: You've grown a brand or personal channel to 7-figure views/followers.

- Data wizardry: Strong experience with analytics tools (native + third-party).

You see patterns others miss:

- Creative instinct: Sharp at scripting hooks, spotting trends, and knowing what content will travel.

- AI fluency: Comfortable experimenting with AI content tools, not just as a gimmick but as a growth lever.

- Platform hacker: Deep knowledge of how Instagram Reels, YouTube Shorts, LinkedIn virality, and new platforms actually work.

- Doer + thinker: Can zoom out to strategy but also roll up sleeves to make content

(ref:iimjobs.com)

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