Adobe BA

4 weeks ago

Pune, India KPMG India Full time

Role: - Adobe Business Analyst, India

Title: - Sr Consultant / Associate Manager

Location: - Pune



Introduction


KPMG is looking to recruit passionate, enthusiastic, customer & team focused Business Analyst (BA) for its growing MarTech practice. Our MarTech practice delivers solution on leading platforms such as Adobe, Salesforce, Google and more.


Primary Responsibility


Business Analyst for Adobe programs

Understand the current technical landscape and provide insights to the various marketing and business teams as per requirements

Requirement gathering and converting the same to technical specifications.

Document and present the developed specification to business as well as tech teams.

Be a liaison between the business and tech teams.

Validate the output against the original requirements.


Secondary Responsibilities:


  • Responsibilities:
  • with business personnel to identify, define and document business needs and objectives, current operational procedures, problems, input and output business requirements.
  • the feasibility and develop requirements for new applications and enhancements to existing systems
  • with technical developers, testing team and various business teams in the requirements, analysis, configuration, testing and maintenance of applications.
  • and document changes and requirements for business, functional and non-functional specifications
  • detailed specifications, use cases, activity diagram for use in development, training, and testing.
  • ownership of the product to drive and manage requirements discussions independently with various stakeholders
  • upgrade on the knowledge levels required specifically in the line of business
  • have experience with the following technologies –JIRA, basic understanding of REST API’s and Postman, web technologies, digital marketing.


Building Self


This role will also provide the candidates a strong platform to build their own personal brand in this space. We encourage active participation in relevant social media, engage in thought leadership activities such as blogs, present sessions at industry or Adobe events, participate and lead Adobe communities online and in their locations.


Desired Experience


  • 5-6 years of experience in BA role, delivering complex, high volume, enterprise-wide solution on Adobe Marketing Cloud (AEM, Magento, etc.).
  • knowledge and expertise across the solution set of Adobe like AEM, Assets, Forms, Magento, Analytics, CDP, Campaign etc.
  • understanding of the Agile Methodologies, both Scrum and Kanban, experience in using Jira, confluence, MS Teams etc.
  • done client management, timelines, stakeholder management, risks, and escalation management
  • for digital marketing, analytics, campaign, integrations etc.
  • of the implementation cycle for CMS & e-commerce.
  • to work with multiple stakeholders to initiate meetings, take ownership and drive the feature document to closure



Essential Skills to succeed


Exceptional team management and leadership skills

Ability to build strong business relationship with internal and external stakeholders.

Deep Passion, Perseverance & Grit coupled with an inquisitive, learning nature.

Strong verbal, written communication, data presentation skills,

Ability to effectively communicate with both business and technical teams

Self-driven and motivated personality working with a strong conviction to make things happen.



Preferred Certifications


Adobe Experience Cloud related certifications.

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