Vice President Marketing

Location : Kochi Kerala

Exp-15-20 yrs

Experience in Retail or Jewelry will be preferred advantage

Branding and Marketing Direction for the Business

• Strategically plan marketing programs to enhance market share for each product line and region, aligned with the Business Plan.
• Develop and manage comprehensive marketing budgets, encompassing promotions, advertising, communications, website management, social media, ATL/BTL campaigns, and PR activities.
• Drive the creation of new brands, formats, and geographic expansions aligned with the strategic roadmap.

Reputed Brand Awareness and Perception

• Act as the Brand Custodian, ensuring alignment between Company Brand identity, values, and philosophy.
• Lead brand expansion initiatives to enhance relevance and reach.
• Define and execute brand positioning and go-to-market strategies for new lines of business (LOBs).
• Develop and oversee marketing initiatives for new market entries, tailoring strategies to align with target customer profiles.
• Ensure brand consistency across all marketing channels.
• Build and manage sub-brands and related categories.

Customer Acquisition and Retention

• Champion the Customer Experience by collaborating with Operations, Visual Merchandising (VM), and Store Planning teams.
• Design tailored engagement programs, including loyalty initiatives and premium services for target demographics.
• Drive Net Promoter Scores (NPS) for the brand to measure customer satisfaction and advocacy.
• Develop differentiated offerings through experience Zones in each store, enhancing experiential marketing.

Revenue Generation through Marketing Programs

• Oversee the brand's P&L, ensuring revenue growth through strategic marketing initiatives.
• Lead the development and execution of marketing plans (ATL/BTL) for product lines across digital, social, broadcast, and print media platforms.
• Enhance omni channel sales by fostering brand engagement on the company website, e-commerce platforms, and social media.
• Implement targeted marketing measures, including GTMs, communication strategies, seasonal campaigns, media planning, and regional BTL execution to drive sales.
• Build a Consumer Insights Framework to track market trends, customer preferences, and competitor activities (e.g., mystery shopping, customer profiling).
• Align product preferences, pricing strategies, and promotional activities based on market insights and program ROI.

Collaborating with Partners and Team Management

• Build a strong, aligned marketing team capable of delivering impactful strategies and results.
• Coordinate with Retail Teams to ensure the timely rollout of promotions and branding initiatives.
• Foster effective partnerships with mainline agencies and manage deliverables from agency stakeholders.
• Oversee media planning, negotiations, and vendor management.
• Engage secondary and tertiary agencies for extended marketing support.
• Drive a data-driven and insights-grounded approach to marketing strategies.
• Cultivate strong relationships with internal stakeholders and vendors to facilitate efficient execution.