Search Engine Optimization Manager

4 days ago

Sahibzada Ajit Singh Nagar, India FINVASIA Full time

About the Company:

Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a dozen brands across financial services, technology, real estate and healthcare verticals.Some of the notable brands owned by Finvasia are Fxview, Shoonya, ACT Trader, CapitalWallet, Zulutrade, AAAfx, Gini Health, bodyLoop, StackFlow, Finvasia estates, and portfolios.com Over the last 13 years of our history, Finvasia has managed funds for some of the notable hedge funds of the Wall street, launched the first and only commission free ecosystem for listed and fee based financial products in India, provided technology to some of the notable listed and unlisted financial services entities across the globe, launched medically proven diabetes reversal program and engaged scientist from various specialised fields to build nano and micro medical devices that can monitor and assist in various body functions.


Job Brief SEO Manager:

We are looking to recruit a SEO Manager - where the purpose of this role is to maintain the company's strong organic search presence globally and drive further growth and efficiencies from the channel.

This role requires a strong understanding of international SEO to first identify growth opportunities and then prioritise initiatives according to effort and impact. You’ll use your influencing skills to progress ideas through to execution and thereafter gather insights about the performance and provide a constant feedback loop to share learning, build momentum and replicate successes by rolling out improvements across Finvasia’s multiple products and platforms


Responsibilities in the role:

  • Developing and implementing effective search engine optimization (SEO) strategies for international SEO campaigns
  • Showing a deep understanding of how search engines and web crawlers work. An ability to translate this into actionable SEO recommendations.
  • Understanding HTTP status codes, redirects and site issues.
  • Solving complex indexation and crawlability issues, giving recommendations to improve SEO performance.
  • Strong understanding of mobile SEO and its key factors.
  • Giving detailed site architecture and URL structure recommendations using appropriate tools and techniques.
  • Recommending best practice on-page SEO improvements - markup, header tags, titles, cross-links etc.
  • Overseeing the execution of the direct off-page optimization projects (e.g. link-building)
  • Strong understanding of international SEO and key ranking factors: TLDs / URL structure / hreflang etc
  • Utilising keyword research tools to understand target markets.
  • Reporting and measurement
  • Leveraging analytics and competitor monitoring tools to uncover growth opportunities and determining how new SEO trends are translated into workable solutions for the business.
  • Developing ways to track and monitor search performance in multiple search engines and regions.
  • Defining key metrics that drive SEO performance and translating these into meaningful objectives for the team
  • Displaying a strong understanding of ROI for SEO campaigns. Prioritising quick wins where possible.


Requirements:


  • 10+ years of experience with a proven track record of delivering world-class, global SEO results
  • Master’s degree in Marketing or a related field is a must.
  • Enjoys and is comfortable working in a fast-paced environment
  • Pragmatic, results-oriented and strong sense of ownership of projects
  • Have global SEO experience, not just single-country experience
  • Mastery of various marketing attribution tools and systems. Eg., Ahrefs, Google Search Console, Google Analytics, etc
  • Knowledge or experience of working with a CMS (WordPress, etc.)

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