Content Writer

4 weeks ago

Bengaluru, India Cross Identity Full time

Content Writer – Cross IdentityPosition Overview Cross Identity is seeking a passionate and creativeContent Writerto join our dynamicMarketingteam. This is a full-time, individual contributor role designed for a skilled communicator who thrives on storytelling, clarity, and crafting engaging B2B content that educates, converts, and elevates our brand. If you have 2+ years of experience in content writing within B2B companies — ideally in SaaS or cybersecurity — and a background in business or language studies, we’d love to hear from you.Key Responsibilities Content Development & Strategy Write compelling, high-quality content including blogs, case studies, website copy, email campaigns, social media content, and whitepapers. Align content with the buyer journey to attract, engage, and convert leads through SEO-optimized and persona-driven messaging. Support product launches, feature announcements, and integrated campaigns with targeted content deliverables. Collaboration & Execution Work closely with product marketing, design, and demand generation teams to ensure messaging consistency and impact. Translate complex technical topics into accessible language for business decision-makers and end users. Follow brand guidelines, tone, and voice across all content formats.Ideal Candidate Profile Background English as a first language is essential Education Bachelor’s degree in BBA, or BA (English Language or Communication) is strongly preferred. Experience 3–5 years of business content writing experience 2+ years must be B2B or SaaS (B2C or B2B) Prior experience in the B2B SaaS, technology, or cybersecurity industry is highly preferred. A portfolio which showcases high-quality long-form and short-form content will help considerably. Must be company-published with your name on the articles. In the absence of which, a written assignment might be mandated, along with a sample SAT-level English exam. Skills & Attributes Native-level command over English sentence structure, grammar, style, and storytelling techniques. Ability to balance creativity with clarity and structure. A team player who thrives in fast-paced, collaborative environments.What You Can Expect from Us A full-time role embedded within a high-impact, global marketing team. Opportunities to contribute to the voice of the most innovative B2B cybersecurity brand. A chance to build thought leadership and brand voice in a competitive market. A creative, feedback-driven environment that values ownership, experimentation, and storytelling. Competitive benefits package and competitive monetary compensation.

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