Senior Copywriter
3 months ago
Madurai, India
Hashtag Orange
Full time
Key Responsibilities:
- Content Creation:
- Write clear, persuasive, and original copy for various channels (web, social media, email, print, etc.).
- Develop content for ad campaigns, product launches, promotions, and website updates.
- Ensure all content aligns with brand guidelines and tone of voice.
- Project Management:
- Lead and manage multiple writing projects from concept through execution.
- Review and edit content produced by junior writers or freelancers.
- Collaborate with creative directors, designers, and marketing teams to develop cohesive content strategies.
- Branding & Strategy:
- Contribute to the development of branding and messaging strategies.
- Work closely with the marketing team to ensure content supports campaigns and drives engagement.
- Brainstorm innovative content ideas that align with business goals.
