Brand Marketing Specialist

2 weeks ago

Bengaluru, India Ola Full time

Key Responsibilities

1. Campaign Execution & Reporting

  • Plan and execute driver/supply marketing campaigns across In-App, WhatsApp, IVR, SMS, and Email.
  • Own CLM execution with reporting on key metrics to measure campaign effectiveness.
  • Coordinate with city teams and cluster heads to ensure compliance with regional regulations.

2. Category Marketing

  • Manage day-to-day communication strategy for Bike Taxi, Auto, and Cabs.
  • Deliver consistent messaging across all supply channels to enhance engagement and retention.

3. CLM Management

  • Manage and optimize driver app communications, ensuring relevant, timely updates and nudges.
  • Create and execute customer app communication (PNs, WhatsApp, Email, SMS).

4. Content & Copy

  • Write crisp, impactful content in Hindi & English for CLM campaigns and social media.
  • Manage translations/adaptations ensuring language accuracy and brand tone.

5. Tools & Tech

  • Work hands-on with CLM platforms such as MoEngage, CleverTap, and HTML-based templates.

6. Creative & Agency Management

  • Collaborate with agencies to develop high-quality statics, videos, GIFs, and campaign assets.
  • Ensure creative outputs are aligned with campaign objectives and brand guidelines.

7. Social Media & Community Building

  • Ideate and execute creative strategies to grow driver community engagement on social media handles.
  • Drive awareness and following through contests, influencer tie-ups, and UGC content.



Requirements

  • 2–4 years of experience in brand / digital / supply marketing.
  • Strong copywriting skills, with fluency in Hindi (spoken & written).
  • Hands-on experience with MoEngage, CleverTap, or similar CLM tools.
  • Ability to work with HTML-based templates for campaign deployment.
  • Strong project management and agency coordination skills.
  • Creative mindset with an eye for social media ideas and engagement strategies.

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