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Group Head

3 months ago

Bengaluru, India 4AM Worldwide Full time

Job Overview:

As the Group Head of Copy, you will be responsible for leading and managing a team of copywriters to ensure the delivery of high-quality, compelling, and effective copy across various marketing and communication channels. This role requires a strategic thinker with strong leadership skills, a deep understanding of brand voice and messaging, and the ability to collaborate with cross-functional teams.

Key Responsibilities:

  • Lead and inspire a team of copywriters, fostering a creative and collaborative work environment.
  • Provide guidance, mentorship, and support to team members to enhance their skills and capabilities.
  • Ensure effective communication and coordination within the copy team and with other departments.
  • Develop and implement a comprehensive content strategy aligned with the overall marketing and brand objectives.
  • Collaborate with the marketing and creative teams to ensure alignment between brand messaging and visual elements.
  • Work closely with the Account Management team to conceptualize and develop copy for integrated marketing campaigns.
  • Ensure that campaign messaging is cohesive and resonates with the target audience.
  • Review and edit copy to ensure accuracy, clarity, and adherence to brand guidelines.
  • Stay informed about industry trends, competitor activities, and best practices in copywriting.
  • Collaborate with cross-functional teams, including design, marketing, and product teams, to ensure seamless integration of copy with other elements of campaigns and projects.
  • Participate in brainstorming sessions and contribute creative ideas to enhance overall project outcomes.
  • Use data-driven insights to optimize future copywriting strategies and improve overall performance.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 5 – 6 years of experience in copywriting.
  • Strong portfolio demonstrating successful copywriting projects across multiple platforms.
  • Ability to manage multiple projects in a fast-paced environment.
  • Proficiency in using industry-standard tools and software for copywriting.