Search Engine Optimization Specialist

1 week ago

New Delhi, India Evoke Full time

Evoke is seeking a skilled and experienced SEO Specialist to join our dynamic team in Delhi. The ideal candidate will have a minimum of 2 years of experience in SEO with a strong understanding of both on-page and off-page optimization techniques, advanced SEO strategies, and a special focus on local SEO practices.


Compensation: INR 3-4 lakhs per annum


Responsibilities:

 

On-Page SEO:

  

  • Conduct comprehensive keyword research to guide content creation.
  • Optimize website content, landing pages, and blog posts.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Implement and manage on-page SEO strategies to improve search engine rankings.
  • Ensure all on-page elements such as meta tags, headers, images, and URLs are optimized
  • Monitor and analyze website analytics to identify SEO issues and improve site performance.

 

Off-Page SEO:


  • Develop and execute effective link-building strategies.
  • Manage and execute guest posting campaigns to enhance website authority.
  • Engage in social media and online PR efforts to improve off-page SEO.
  • Conduct competitive analysis and develop strategies to improve rankings.
  • Collaborate with content and marketing teams to drive SEO in content creation.


Technical SEO:

 

  • Conduct website audits to identify and rectify technical SEO issues.
  • Work with web developers to ensure SEO best practices are properly implemented.
  • Improve website architecture, internal linking, and site speed for better SEO performance.

 

Advanced SEO:


  • Implement advanced SEO techniques and strategies to maximize organic traffic.
  • Utilize structured data and schema markup to enhance search visibility.
  • Optimize for voice search and mobile-first indexing.
  • Stay up-to-date with the latest SEO trends, search engine updates, and industry news.


Local SEO:

 

  • Optimize Google My Business (GMB) profiles for better local search visibility.
  • Ensure consistency in NAP (Name, Address, Phone number) across all online directories.
  • Implement local keyword strategies to attract local traffic.
  • Manage local listings, reviews, and citations to improve local SEO performance
  • Develop and execute geo-targeted content marketing strategies.
  • Monitor local search performance and adjust strategies as needed.

 

Analysis and Reporting:

 

  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Provide detailed analysis and recommendations for improving SEO performance.
  • Stay up-to-date with the latest SEO trends, search engine updates, and industry news.

 

Qualifications:


  • Minimum of 2 years of proven SEO experience.
  • Strong understanding of search engine algorithms and ranking methods.
  • Experience with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush, Moz).
  • Proficient in MS Office Suite (Excel, Word, PowerPoint).
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong analytical and problem-solving skills.


Preferred Qualifications:

 

  • Experience with CMS platforms such as WordPress.
  • Knowledge of HTML, CSS, and JavaScript.
  • Proven experience in implementing local SEO strategies.
  • Familiarity with geo-targeted content and local listings management.

 

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