Senior Product Manager

1 week ago

Hyderabad, India Praja App Full time

Company DescriptionPraja App is on a mission to Digitize Bharat by building Hyper-Local Social Network. Role DescriptionSPM Growth (Acquisition & Activation)Location: Hyderabad, India (hybrid; travel to tier‑2/3 districts as needed)Reports to: CPOWho you serve:  Local leaders at village/mandal levels in BharatScope: Own the path Acquisition → Aha (Activation) → Trial Onboarding → 1st Payment Role MissionReduce Time‑to‑Aha and raise D1 (Day‑1 activation) to pre‑agreed targets.Lift Visit→Trial and Trial→1st Payment while protecting retention guardrails.Increase annual mix (₹2,400/yr) for high‑propensity cohorts.Outcomes You OwnSignup → Aha MomentVisit→Trial conversionTrial→1st Payment conversionAnnual mix (%)Experiment velocity: ≥ 4 tests/monthWhat you doRemove creation friction with the Posters PM: improve editor performance on low‑end Android, enable offline editing, and ship one‑tap WhatsApp/print bundles; run weekly experiments.Architect offer routing (not price changes): annual‑first by propensity, ₹1 vs money‑back trials, seat bundles—with pre‑registered guardrails (D7 paid, refunds, support).Co‑own onboarding narrative: vernacular flows, festival/civic calendar prompts; personalize early value using geo & role context (village/mandal/ward).Instrument the funnel end‑to‑end with a canonical event taxonomy and ensure data quality.What Success Looks Like (first 90-180 days)p95 Time‑to‑Aha < 90s.Visit→Trial +20–30%; Trial→1st Payment +15–20% via routing + copy.≥4 experiments/month, 

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