Product Trend

4 days ago


New Delhi, India Airawath Full time

We’re Hiring – Creative Head (Product Trends & Content) | SaaS Startup – AirawathLocation:Hyderabad (Hybrid) |Experience:3–6 Years |Startup / SaaS Product Experience Required Airawath is anAI-powered SaaS gifting platformhelping people discover meaningful, personalized gifts. We’re looking for aCreative Head – Product Trend & Content Curation, someone who combinesaesthetic taste, analytical sharpness, and emotional storytelling. You’ll define how Airawath looks, feels, and communicates — from discovering trending products to crafting content that moves people. If you love products, psychology, and creative storytelling — and want to lead from the front in a growing startup — this is your chance. What You’ll Do Lead Airawath’screative direction— shaping brand tone, storytelling style, and visual personality across all channels. Scout trending, viral, and gift-worthy products daily viaAmazon Movers & Shakers, TikTok Creative Center, Trend Hunter, andGoogle Trends. Evaluate each product forgiftability, novelty, and emotional appeal, and map the right audience, persona, and occasion. Writecompelling product blogs, stories, and captionsthat turn browsing into buying. Work closely withProduct Managers and Digital Marketing teamsto understanduser psychologyand craft content that drives engagement and conversions. Identifypsychological triggers(joy, nostalgia, surprise, pride, belonging) that make products go viral — and use them in your campaigns. Guidevideo editors, designers, and copywritersto create cohesive, high-impact short-form and long-form content. Review analytics (CTR, engagement, conversions) and continuously evolve creative strategy. Maintain aweekly product trendboardand performance dashboard. (Future scope) SupportAnalytic Era’s operationsand hiring content as we expand. What We’re Looking For 3–6 yearsof experience incontent creation, brand storytelling, or product marketing— ideally in aSaaS or product startup. Strong hands-on creative instincts — you can ideate, write, and direct content. Deep knowledge ofconsumer behavior and emotional marketing. Familiar withAmazon, TikTok, Instagram Reels, YouTube Shorts, andGoogle Trends. Analytical and data-aware — knows how to measure what’s resonating and why. Passion forgifting, products, lifestyle, and storytelling. Excellent communication and cross-functional collaboration skills. Degree in Psychology is a strong plus— understanding user emotions is key to this role. MBA/Bachelor’s in Marketing, Communications, or similar preferred. ✨Why Join Airawath You’ll be thecreative heartbeatof Airawath — driving product discovery, content, and brand voice that make gifting feel magical again. Your work will directly influence user engagement, brand partnerships, and revenue growth. Apply / Refer:careers@analyticera.io#Airawath #Hiring #CreativeHead #ContentWriter #TrendAnalyst #ProductCuration #Gifting #SaaSStartup #StartupJobs #HyderabadJobs #ConsumerPsychology #ContentMarketing #BlogWriter #DigitalMarketing #AIStartup #NowHiring #Storytelling #GrowthMarketing #BrandStrategy #IIT #IIM #IISC


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