Field Marketing Manager

About Times InternetAt Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next levelAbout SPOG.aiSPOG.ai is a Unified Risk Observability Platform helping large enterprises and BFSI organizations simplify cybersecurity, compliance, and risk management. We bring together 25+ cyber domains under one view — enabling CISOs and Risk Leaders to gain real-time visibility, automate compliance, and accelerate audit readiness.We are now expanding our GTM function and looking for a Field Marketing Manager to drive brand visibility, engagement, and pipeline growth through events, partnerships, and regional marketing initiatives.Role OverviewAs a Field Marketing Manager, you’ll be responsible for planning, executing, and optimizing regional marketing programs that align with SPOG’s enterprise GTM strategy. You will collaborate with sales, partnerships, and demand generation teams to deliver measurable impact on lead generation, deal acceleration, and brand credibility.Key Responsibilities- Event Strategy & Execution: - Plan and execute regional events — industry conferences, roundtables, and CXO dinners — to engage prospects and customers. - Sales Enablement: - Partner with the GTM team to create regional campaign assets, event follow-ups, and ABM support materials. - Partner Marketing: - Work with technology and channel partners to co-market events, webinars, and thought leadership initiatives. - Pipeline Influence: - Align field activities with regional sales priorities; measure ROI and track pipeline impact from each campaign. - Content & Collateral: - Customize messaging, decks, and success stories for vertical-specific field campaigns (BFSI, Manufacturing, Enterprise). - Lead Nurturing: - Drive post-event engagement through personalized outreach in collaboration with SDR and AE teams. - Brand Experience: - Ensure consistent SPOG.ai branding and messaging across all offline and digital touchpoints.Ideal Candidate- 4–7 years of experience in Field Marketing / Event Marketing / B2B Enterprise Marketing. - Strong understanding of B2B technology marketing — preferably in cybersecurity, SaaS, or enterprise risk domains. - Proven track record in managing end-to-end events (concept → execution → post-event ROI). - Excellent communication, vendor management, and project coordination skills. - Familiarity with tools like HubSpot, Canva, LinkedIn Ads, or other CRM/marketing platforms. - Self-starter with a creative mindset and strong collaboration skills.Why Join SPOG.ai- Be part of a fast-scaling cybersecurity SaaS company solving real problems for large enterprises. - Work closely with GTM leadership across sales, marketing, and product. - Freedom to experiment, own campaigns end-to-end, and see visible business impact. - A culture that values execution, curiosity, and collaboration.