Miles Education

Description:About Us:The global talent landscape has critical gaps, but at Miles Education, we're not just filling these voids - we're actively building pathways to a brighter future.Driven by our mission to empower businesses and enable talent, we tackle critical workforce shortages and skill gaps across sectors such as accounting, business, healthcare and technology.Outcomes First: We don't believe in cookie-cutter education.We start by analyzing industry needs, then meticulously craft transformative learning pathways that prime talent for success.Accounting: Through Miles Talent Hub, we address the accountant shortage in the U.Sby creating unique pathways for talent from both India and the U.Our initiatives like the Miles STEM Pathway and Miles CPA Pathway ensure that we equip accountants with the credentials and experience needed to excel in the global marketplace.Business: We revolutionize traditional education by integrating essential liberal arts as well as tech skills to develop well-rounded, future-ready business leaders.Healthcare: Leveraging the capabilities of Miles Talent Hub, we tackle the shortage of nurses and healthcare professionals in the US by developing innovative pathways for global talent.This strategic approach helps fill immediate needs and builds a sustainable talent pool.Technology: Through our joint venture with Futurense Technologies, we ensure that Indian tech talent not only thrives but leads in the new, tech-driven AI era.A Force to be Reckoned With: With a dynamic team of over 700 professionals across India, US and globally, Miles Education stands as a beacon of opportunity and transformation.Our influence extends through a vast alumni network of over 70,000, partnerships with more than 100 universities, and collaborations with a staggering 600+ MNCs and corporations.We operate multiple training centers across the globe, establishing us as a powerhouse in education and talent development.Bootstrapped and Ballistic: Were a self-made success story, focusing steadfastly on fundamentals and outcomes rather than external fundraising.Growing at an astonishing CAGR of 70%+ and distinguished as one of the few profitable edtech companies in India, we are poised for substantial growth.Our target for the current fiscal year is a revenue of over $45 million (INR 375 crores +).Our robust financial health underscores our commitment to sustainable innovation and leadership in the educational sector.Miles is More Than Education, It's a Revolution: As the flagbearer of talent, we believe in bold solutions and transformative pathways to success.At Miles Education, were transforming education into a powerful catalyst for opportunity, fostering an exceptionally skilled workforce poised to conquer global challengesJoin us if our virtues resonate with you:Hustle & Hard Work: We embrace relentless dedication to our mission.This hustle culture is not just about putting in hours; it's about putting our heart into what we love to do.Empathy & Emotional Intelligence: We believe that true strength lies in understanding and compassion.By prioritizing emotional intelligence, we cultivate a nurturing and collaborative team culture.Valuing each other's perspectives not only strengthens our connections but also enhances our collective performance.Resilience to Change: Change is the only constant in our ever-evolving environment.We thrive on our ability to adapt swiftly and efficiently, turning challenges into opportunities.Ownership Mindset: We think and act like owners, taking accountability for outcomes.We lead by example, strive for excellence, and go the extra mile in service of our mission.About the Role:We are seeking an experienced Performance Marketing Manager with 6+ years of expertise in driving B2C digital marketing campaigns.The ideal candidate will be responsible for building and executing ROI-driven performance strategies across paid channels, optimizing customer acquisition, and maximizing retention.Key Planning & Execution- Develop and manage end-to-end performance campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, programmatic platforms, and affiliate networks.- Drive customer acquisition, app installs, e-commerce conversions, and subscription growth.- Own and optimize marketing budgets to maximize ROI and achieve performance KPIs.Analytics & Optimization- Monitor, analyze, and report on campaign performance metrics: CTR, CPC, CPA, CAC, LTV, ROAS.- Conduct A/B testing across creatives, landing pages, and audience segments to optimize conversion rates.- Leverage tools such as Google Analytics, GA4, Mixpanel, Appsflyer, Adjust for tracking and attribution.Strategy & Growth- Define and implement B2C growth strategies across multiple digital channels.- Identify and experiment with new acquisition channels (OTT, influencer marketing, affiliates, remarketing, native ads).- Work closely with product, design, and content teams to ensure campaigns are aligned with customer journeys.Reporting & Insights- Deliver weekly/monthly dashboards with actionable insights for leadership.- Track competitor campaigns and industry benchmarks to maintain market competitiveness.- Present performance reviews and future growth roadmaps to stakeholders.Desired Skills & Competencies- 7+ years of hands-on experience in B2C performance marketing (e-commerce, EdTech, SaaS, fintech, or consumer internet preferred).- Strong command of Google Ads, Facebook Ads Manager, LinkedIn Ads, DV360, YouTube Ads, and retargeting platforms.- Expertise in data analytics, attribution modeling, and marketing automation tools.- Solid understanding of customer funnels, digital consumer behavior, and lifecycle marketing.- Ability to scale budgets while maintaining ROI/ROAS goals.- Excellent communication, leadership, and project management skills.Role: Performance Marketing ManagerIndustry Type: Education / TrainingDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: Digital Marketing (ref:iimjobs.com)