Lead Performance Marketing

3 weeks ago

Vellore, India Saras AI Institute Full time

Lead Performance Marketing

Reporting to: Head of Growth


We’re hiring a performance marketer to lead a team of creatives and GTM associates, to grow course enrollments and build scalable demand funnels for short AI courses and degree pathways. Title signals ownership- day-to-day will be executional growth work with heavy emphasis on paid social, partnerships and content funnels.


What you’ll own

  • Full-funnel acquisition for product-led and enterprise prospects: demand gen, activation experiments, and paid campaigns (Google, , Meta where relevant) for short courses (eg. “Powers of AI”) and pathways to degree programs.
  • Build performance funnels for cohorts: acquisition → nurture → conversion → alumni referrals.
  • Run channel experiments (Meta, YouTube, Google Search), plus paid placements with edtech partners.
  • Build dashboards for enrollments, cohort LTV, CPA and conversion rates.
  • Run partnership and affiliate programs for referral growth.
  • Create content + creative that converts cold audiences into paid signups.
  • Create audience-first GTM: ICP definition, ideal customer journeys, and channel playbooks for both self-serve and enterprise outreach.
  • Partner with product & design to turn demo feedback into scalable acquisition flows.
  • Translate product messaging (ambitious, job change, and career advancement) into ad creatives, landing pages and nurture sequences. (Canva/Wordpress + copy skill mandatory.)
  • Own the full funnel: audience research, targeting, creatives, budget allocation, reporting.
  • Run experiments, report on CAC/LTV and take steps to improve payback period.


What we expect

  • 4+ years of hands-on experience in performance marketing (agency or freelancing counts).
  • A portfolio/case study of past campaigns you’ve run with clear results (applications without this will be asked to do an assignment).
  • Certifications on Google/Meta Ads are strongly preferred.
  • Strong analytical skills – you should be comfortable making decisions from data.
  • High standards for creative output and storytelling in ads.
  • Understanding of service-based businesses/consultancies and how to generate leads.
  • Bonus if you’ve worked with e-commerce/D2C brands.


Why this role?

  • You’ll get the freedom to experiment and prove how marketing moves revenue.
  • Your campaigns won’t just run, they’ll define benchmarks for the company. Every rupee spent should be treated as your own.
  • We’re in a high-growth phase, so strong performers will quickly see more ownership.
  • You’ll be owning campaign planning, creative testing cycles, and CPA optimization funnel success/failure will be circled to you.


Requirements

  • 4 years relevant experience with measurable course or lead gen results. Portfolio / case study required — show acquisition costs and conversion improvements.
  • Strong CRO instincts, landing page testing experience, and familiarity with cohort-based paid funnels.
  • Comfortable creating short, course-led creatives and email nurture flows.


Certifications are helpful; experience in edtech is a plus.

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