Brand Solutions Lead

2 weeks ago

Gurugram, India MakeMyTrip Full time

About the Opportunity:

Role: Brand Solutions Lead

Level: Assistant Manager

Reporting to: Associate Director

Location: Gurgaon


About the Function:

The Client Solutions Lead role is an integral part of our Sales Strategy team. This function is responsible for consulting with some of the largest advertisers in the country, working closely with our frontline sales team, and collaborating with internal teams to develop and sell media solutions. The function is pivotal in building industry relationships, driving revenue, and using data analytics to provide consultative solutions for our customers.


About the Role:

As a Client Solutions Lead, you will be a key player in shaping the strategy and execution of our advertising solutions. You will partner with the frontline sales team and various internal stakeholders to craft bespoke media solutions that align with client objectives. This role requires a balance of sales expertise, analytical skills, and a customer-centric approach to drive success in a dynamic and fast-paced environment.


What Will You Be Doing?

  • Work with brands to understand their business objectives and develop creative ideas in partnership with the frontline sales team, which will include developing content pitches, crafting media plans & bespoke advertising opportunities, and building on insights.
  • Provide excellent client service for media agencies and direct clients in each stage of the sales process: pre-sales, consulting with campaign set up optimization, analysis and creative review
  • Build key stakeholder relationships both internally and externally and be seen as a key. influencer in shaping product roadmaps, platform strategy and the overall platform narrative
  • Work and collaborate with diverse group of internal cross functional teams.
  • Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients.
  • In partnership with frontline sales team, identify, create, and implement marketing solutions grounded on achieving measurable business results for our partners.


Qualifications & Experience

  • Minimum 5 years of experience in account management and consultative selling, with a proven ability to create, maintain, and enhance customer relationships.
  • Background in a media publisher or agency environment.
  • Strong expertise in online advertising and analytics.
  • Highly structured and analytical mindset with a keen attention to detail.
  • Superior communication skills, both written and verbal, with experience creating presentations, solution documents, and media packages.
  • In-depth knowledge of trends in digital advertising.
  • Ability to work effectively with cross-functional teams to leverage technology, data, creativity, and ad products to develop comprehensive media solutions.
  • Proven track record of managing and executing multiple cross-functional projects successfully.


Key Success Factors for the Role:

  • Consultative Selling: Ability to understand client needs and develop tailored advertising solutions that deliver measurable results.
  • Analytical Skills: Strong analytical capabilities to interpret data, optimize campaigns, and provide actionable insights.
  • Client Servicing: Commitment to providing exceptional client service at all stages of the sales process.
  • Collaboration: Demonstrated ability to work collaboratively with diverse teams across functions to achieve common goals.
  • Communication: Excellent verbal and written communication skills to effectively convey ideas and build relationships with stakeholders.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects with tight deadlines.

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