Panacea Biotec

Description:Role Purpose:- Lead the design and execution of the companys Sales Force Effectiveness and Commercial Excellence strategy.- Drive field productivity, marketing ROI, and commercial impact through advanced analytics, digital systems, and innovative campaigns.What you will do:- Define and execute SFE/Commercial Excellence strategy aligned with business goals.- Lead and Mentor the Analytics Team: Manage and mentor a team of data analysts to deliver actionable insights and maintain best practices in data analysis.- Define Metrics and Analyze Data: Develop and maintain dashboards to track key product performance metrics (KPIs).- Dive into product usage data to identify sales force behaviour patterns, trends, and opportunities for improvement.- Define and assess sales schemes and drive customer-level engagement insights.- Collaborate Cross-Functionally: Work closely with the software product manager, designers, marketers, and the software engineering team to ensure data-driven insights are integrated into product development and improvements.- Youll serve as a key link between the analytics function, marketing, and product development efforts.- Inform Product Strategy: Utilize data insights to influence the product roadmap and feature prioritization.- Help prioritize product initiatives based on analytical evidence and business impact.- Lead incentive design, campaign measurement, and sales forecasting.- Present Insights to Stakeholders: Communicate findings and recommendations to stakeholders and senior leadership in a clear, actionable manner.- Translate complex data into compelling stories and reports that drive informed MBA/PG in Marketing, Business Analytics, Engineering, or related field.- At least 10 years in Sales Force Effectiveness / Commercial Excellence (pharma, healthcare, FMCG).- Strong technical expertise in SQL, Python, R, VBA; proven experience with SFA/CRM/DMS platforms.- Track record of leading analytics-driven transformations, campaign effectiveness measurement, and expense governance. (ref:iimjobs.com)