Search Engine Optimization Specialist

JOB DESCRIPTION: SEO SpecialistAbout Company: Do you want to work in a fast growing company by doing meaningful work and have fun doing it? Remitbee, a FinTech with headquarters in Canada is seeking a skilled full stack developer for Colombo with experience in React and Node JS. Individuals who apply for Remitbee careers should be passionate about tech and driven towards innovating the industry further with the Remitbee team.This position also comes with the opportunity for career growth and working hour flexibility. We look forward to reading your application.Job Type: Full timeExperience: 4-5 YearsRole OverviewWe are seeking a highly skilled SEO Specialist to architect and execute strategies that strengthen our digital visibility. This role requires a professional who combines technical expertise with strategic insight, ensuring that our platforms achieve sustainable growth in search rankings and deliver exceptional user experiences.On‑Page SEO- Conduct advanced keyword research with a focus on search intent and topical authority. - Optimize on‑page elements including metadata, headings, content hierarchy, and internal linking. - Enhance page experience through improvements in performance, mobile responsiveness, and accessibility. - Collaborate with content teams to ensure SEO best practices are embedded in copy and design. - Develop ethical external linking strategies, understanding their weight and impact on rankings. - Translate Google’s ranking guidelines into actionable SEO tasks for content and on‑page optimization.Core SEO (Architecture & Structure)- Design and optimize site architecture to align with user journeys and search engine requirements. - Build scalable internal linking frameworks to maximize crawl efficiency and distribute ranking signals. - Contribute to the refinement of URL structures, navigation, and hierarchy for improved discoverability. - Ensure topical authority is reinforced through content clustering and semantic optimization. - Collaborate cross‑functionally with product and tech teams to embed SEO into site development workflows.Technical SEO- Perform comprehensive technical audits using Screaming Frog, Google Search Console, GA4, SEMrush, and Ahrefs. - Diagnose and resolve issues related to crawlability, indexation, site speed, mobile optimization, and structured data. - Analyze data from Google Search Console, GA4, and other analytics platforms to identify trends, uncover issues, and implement fixes. - Monitor performance metrics (rankings, traffic, conversions) and deliver clear, actionable insights. - Stay ahead of algorithm updates and industry trends, proactively adapting technical strategies. - Work closely with engineering teams to ensure timely execution of technical SEO recommendations.Required Skills & Qualifications- 4–5 years of proven experience in SEO within a professional digital environment. - Strong understanding of keyword intent, topical authority, site architecture, and page experience. - Solid grasp of internal and external linking strategies and their influence on rankings. - Hands‑on experience with SEO tools including Screaming Frog, Google Search Console, GA4, SEMrush, and Ahrefs. - Ability to analyze and interpret data, uncover trends, and translate findings into actionable improvements. - Familiarity with HTML, CSS, and CMS platforms (WordPress, Shopify, etc.). - Excellent communication skills and proven ability to collaborate across teams, especially with technical stakeholders. - Experience with international SEO and multi‑language websites. - Knowledge of workflow automation tools for SEO processes. - Understanding of AI‑driven search optimization and semantic SEO. - Background in content strategy, UX optimization, or digital product architecture.