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Single Point Technologies
1 month ago
Job Title : Digital Marketing Lead.
Company: Your Volta Services Pvt. Ltd. ( Volta).
Location: Hyderabad, India.
Experience - 1+ Years.
About Volta:
- Volta is an innovative 0% Commission ride-booking app committed to revolutionizing urban mobility.
- Our mission is to provide safe, reliable, and sustainable transportation solutions while enhancing the overall commuting experience.
- With advanced technology and a focus on user satisfaction, Volta aims to transform the way people move within cities.
Role Overview:
- As the Senior Manager of Digital Marketing at Volta, you will play a pivotal role in driving the company's growth through strategic digital marketing initiatives.
- Your primary responsibilities will include overseeing product marketing, mobile app marketing, team management, and performance marketing campaigns.
- You will collaborate closely with cross-functional teams to develop and execute comprehensive marketing strategies aimed at acquiring and retaining customers, enhancing brand visibility, and optimizing user engagement.
- The Team Lead Digital Marketing will be responsible for designing, executing, and optimizing digital marketing campaigns across multiple platforms.
- This role focuses on user acquisition, retention, and brand awareness while collaborating closely with cross-functional teams to ensure alignment with overall business goals.
Job Responsibilities:.
Digital Marketing Strategy:.
- Develop and implement digital marketing strategies that align with the company's growth objectives.
- Drive performance marketing campaigns (SEO, SEM, social media, email marketing, paid advertising) to maximize user acquisition and engagement.
- Monitor and optimize campaigns to ensure KPIs are met or exceeded.
Brand Awareness & Engagement:.
- Manage digital campaigns to enhance Volta Ride's brand presence across online platforms.
- Develop content strategies and ensure consistent messaging across all digital touchpoints.
- Collaborate with content, design, and product teams to create compelling digital assets (banners, videos, landing pages, etc.
Customer Acquisition & Retention:.
- Design and execute digital campaigns aimed at acquiring new users while retaining and engaging existing customers.
- Create personalized user journeys to enhance customer experience and boost engagement.
- Leverage CRM tools and automation platforms to improve retention strategies.
Analytics & Optimization:.
- Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
- Use data-driven insights to optimize campaigns and increase ROI.
- Conduct A/B testing and other experimentation to continuously improve digital marketing effectiveness.
SEO & Content Strategy:.
- Lead SEO strategy to ensure higher rankings on search engines and increased organic traffic.
- Partner with content creators to develop a comprehensive SEO-friendly content plan.
- Perform keyword research and implement technical SEO best practices.
Team Leadership:.
- Lead, mentor, and grow a team of digital marketing professionals.
- Foster collaboration within the team and across departments to ensure alignment on marketing objectives.
- Provide ongoing training, development, and support to enhance team performance.
Budget Management:.
- Manage and allocate the digital marketing budget effectively to maximize ROI.
- Track spending and performance across campaigns to ensure cost efficiency.
Stay Updated on Industry Trends:.
- Stay current with industry best practices, digital marketing trends, and new tools/technologies.
- Experiment with emerging platforms and channels to explore new growth opportunities.
Skills:.
- Expertise in digital marketing platforms like Google Ads, Facebook Ads, LinkedIn, and others.
- Strong knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficient in analytics and reporting tools such as Google Analytics, SEMrush, and others.
- Excellent communication, project management, and leadership skills has context menu.
