Associate Director Performance Marketing

The Performance Marketing Manager will be responsible for developing, managing, and optimizing paid digital campaigns across various channels to drive traffic, conversions, and revenue growth. The role involves deep analytical rigor, strong operational execution, and creative thinking to scale marketing programs while maximizing profitability. The ideal candidate is a hands-on digital marketer with experience in managing large budgets and delivering results in a high-growth, fast-paced startup environment.

KEY RESPONSIBILITIES:

• Develop a full-funnel performance marketing strategy that aligns with our company's growth and revenue goals.
• Collaborate with leadership to establish KPIs for campaigns, including customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Plan, execute, and manage large-scale campaigns across Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, Twitter, and other relevant paid channels.
• Implement and manage display advertising, search marketing (SEM), paid social, and retargeting campaigns.
• Design A/B testing frameworks to optimize creatives, copy, targeting, and bidding strategies for campaign performance.
• Own the allocation and optimization of the multi-million-dollar marketing budget across channels, focusing on maximizing ROI.
• Continuously analyse and re-allocate spending to optimize high-performing campaigns and phase out low-performing ones.
• Monitor key performance metrics (CTR, CPA, CPC, conversion rate) and adjust strategies in real-time based on data insights.
• Utilize advanced analytics tools (Google Analytics, Power Bi or similar) to provide detailed performance reports to stakeholders.
• Provide actionable insights from campaign data to improve performance and drive decision-making.
• Work closely with the content, creative, and design teams to ensure that marketing creatives resonate with target audiences.
• Collaborate with the product team to ensure a seamless user journey from the ad to the product landing pages.
• Continuously look for growth opportunities to scale campaigns and explore new channels or technologies (such as automation tools and AI).
• Lead efforts to drive continuous improvements in CAC and LTV, ensuring scalability and profitability.
• Proficiency in tools such as Google Ads, Facebook Business Manager, Google Analytics 4, Google Tag Manager, Data Studio, SEMrush, or equivalent performance marketing platforms.

PREFERRED QUALIFICATIONS & REQUIRED SKILLS:

• 10 years of experience in digital marketing, with at least 5 years in a performance marketing role managing large budgets and revenue as a KRA.
• Strong understanding of paid media channels, including search, PMAX, social, display, and programmatic.
• Proven track record of managing high-budget campaigns and delivering exceptional ROI and CAC improvements.
• Excellent analytical skills with experience in data-driven decision-making.
• Hands-on experience with A/B testing and conversion rate optimization.
• Experience in scaling campaigns for high-growth organizations is highly preferred.
• Mastery of Google search and PMAX preferred.

PERKS OF JOINING:

• The Culture: most companies talk about their values, we live them.
• Supportive Culture: We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth.
• Work-Life Balance: We support a hybrid work model and encourage our employees to create a healthy balance between personal and professional life.
• Rewards and Recognitions: Competitive compensation, annual and spot bonuses, and a focus on recognizing hard work with well-earned rewards are part of our DNA.
• Innovative Work: Contribute to cutting-edge solutions for e-commerce and SaaS businesses.
• The Work: stability of a market leader with the hunger for innovation and growth
• Impactful & Broad Role: You will have a seat at the table when it comes to key management decisions, drive critical marketing strategy and decisions, and have a voice in key product and user experience decisions.
• Growth Opportunities: Learn and grow from market veterans, take advantage of a fast-paced, collaborative environment, and enjoy the ability to move up the ladder when you earn it.
• Competitive Benefits: Access comprehensive insurance for health (incl. parents), life and personal accident.

ABOUT SILVERMINE GROUP:

Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS - helping over 100,000 customers every year file federally required documents - such as IRS Form 2290, Form 8849, and MCS-150 - accurately, securely, and on time. Our technology, highly skilled customer support, and relentless focus on product improvement and growth ensures that our customers' equipment stays on the road and their businesses keep humming.

Website: Silvermine Group Products:eform2290 and emcs150

Apply on: careers@silverminegroup.com Location: Bangalore