Marketing Specialist
2 months ago
Job Summary:
- We are seeking a passionate and results-oriented Marketing Specialist to join our team in Hyderabad.
- In this exciting role, you will play a key role in developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and business growth for our IT design and development services.
Key Responsibilities:
- Develop and implement comprehensive marketing plans and campaigns to promote our services effectively.
- Create engaging content (blogs, social media posts, etc. ) to cultivate a strong brand presence on LinkedIn, Facebook, and other relevant platforms. Monitor and analyze the performance of marketing campaigns, providing regular reports and recommendations for improvement.
- Identify and target potential clients through various channels, including digital marketing, industry events, and strategic partnerships.
- Conduct market research to stay informed about industry trends, identify new market opportunities, and analyze competitor activity.
- Ensure consistent brand messaging across all marketing materials and communication channels.
- Collaborate closely with sales and development teams to align marketing efforts with overall business objectives.
- Plan and execute events, webinars, and other promotional activities (both online and offline) to showcase our services and Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 2-4 years of experience in marketing, with a focus on the software development or IT services industry desirable.
- Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Prior experience with marketing automation platforms and analytics tools (e. , Google Analytics, HubSpot, MailChimp) is a plus.
- Excellent communication, writing, and editing skills with the ability to create compelling and informative content.
- Strong analytical and problem-solving skills with a data-driven approach to marketing.
- Ability to work independently, manage multiple priorities effectively, and meet deadlines.
- Collaborative and team-oriented approach with a passion for marketing and technology
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