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Accounts Manager

3 months ago

Palakkad, India DigitalRecruiter™ Full time

Job Summary:


The Lead Generation and Digital Marketing Sales Executive will be responsible for identifying, nurturing, and closing new business opportunities within the digital marketing space. This role requires a deep understanding of digital marketing strategies, lead generation techniques, and the ability to communicate the value of these services to potential clients.


Key Responsibilities:

  1. Sales and Business Development:
  • Prospect and qualify new leads through cold calling, email outreach, networking, and other lead generation methods.
  • Develop and maintain a strong sales pipeline, ensuring consistent and predictable revenue growth.
  • Conduct sales presentations, product demos, and consultative meetings with prospects and clients.
  • Tailor sales proposals to meet the specific needs of each client, demonstrating how our solutions can solve their marketing challenges.
  1. Client Relationship Management:
  • Build and maintain long-term relationships with clients, serving as the primary point of contact for all sales-related activities.
  • Understand clients' business objectives and develop customized digital marketing strategies to help them achieve their goals.
  • Collaborate with internal teams, including marketing, account management, and technical support, to deliver seamless client experiences.
  1. Digital Marketing Expertise:
  • Maintain a strong understanding of digital marketing trends, including SEO, SEM, social media marketing, content marketing, and email marketing.
  • Provide clients with insights and recommendations on how to optimize their digital marketing efforts for better lead generation and conversion rates.
  • Stay informed about industry developments and emerging technologies that can enhance our service offerings.
  1. Reporting and Analysis:
  • Track and report on key sales metrics, including lead conversion rates, client acquisition costs, and revenue growth.
  • Provide regular updates to management on sales performance, market trends, and competitive intelligence.
  • Use CRM and analytics tools to measure the effectiveness of sales strategies and refine approaches as necessary.

Qualifications:

  • Experience:
  • Minimum of 3-5 years of experience in sales, with a focus on selling lead generation and digital marketing services.
  • Proven track record of meeting or exceeding sales targets in a B2B environment.
  • Strong understanding of digital marketing strategies and the ability to translate that knowledge into client solutions.
  • Skills:
  • Excellent communication, presentation, and negotiation skills.
  • Ability to build and maintain strong client relationships.
  • Proficiency with CRM systems, sales analytics tools, and digital marketing platforms.
  • Self-motivated, results-driven, and capable of working independently or as part of a team.