Exotel - Senior Executive - Field Marketing

1 month ago

Bengaluru, India Exotel Full time

About Us

Exotel is the emerging market's leading full stack customer engagement platform and business-focused virtual telecom operator. Exotel has also recently received a virtual telecom operator license to offer cost-effective end-to-end VoIP telephony services, making the company a 100% compliant cloud calling operator. Exotel was founded in 2011 and has an impressive cloud-based product suite that drives 70 million conversations every day for more than 6000 businesses in India, Southeast Asia, the Middle East, and Africa. Today, the omnichannel contact centre, communication API suite, and conversational AI platform from Exotel help some of the fastest-growing businesses in emerging countries manage their customer engagement. They have a $50 million ARR and a $100 million Series D funding round.

Exotel has won The ET StartUp Awards 2022 under the Comeback Kid category.

What will you do?

- Lead the global field marketing team and will be responsible for developing and executing the integrated marketing plan to meet and exceed the demand & pipeline goals across our market segments, regions, and target audiences.

- Drive brand awareness and thought leadership across CXO communities and industries

- Grow pipeline momentum leveraging mix of programs like - Industry events, webinars, digital marketing, account based marketing and customer advocacy.

- Partner with sales leadership on territory planning.

- Be an advocate for the sales department and help the rest of the marketing department understand their priorities.

- Be an advocate for the marketing department and help the sales department understand the marketing department's priorities.

- Collaborate closely with product & solution marketing, content marketing, digital, creative, customer advocacy and paid media teams while optimizing the marketing mix across channels to drive conversion into the pipeline.

- Communicate key campaigns and assets to internal constituents, including field, partner, customer marketing, sales teams, and 3rd parties, and establish a structured feedback loop to ensure successful Campaign GTM.

- Conduct analysis, review, and update quarterly and yearly goals, and adjust where needed to stay on target to meet campaign & pipeline goals.

- Hire, train, coach, and lead a team of field marketing managers.

What are we looking for?

- The ideal candidate will have a strong track record with high-growth B2B SaaS companies with proven experience in building, scaling, and optimizing integrated marketing campaigns to meet the demand and pipeline goals, preferably in a global capacity.

- 6-9 years of marketing experience in a SaaS based organization

- Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.

- Demonstrated experience building credibility with and delivering results for the sales teams.

- Ability to take ambiguous problems and solve them in a structured data-supported way

- Proven experience successfully leading cross-functional teams; knowledge of demand generation, digital marketing, account based marketing (ABM), and partner marketing

- Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations

- Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans

- Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing

- Accountable for organizational alignment, planning, and budget management

- Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools

(ref:iimjobs.com)

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