Media Buyer

3 weeks ago

Mumbai, India Oberoi IBC Full time

Company Description

Oberoi IBC is a full-service advertising agency based in Mumbai, specializing in catering to Indian Family Businesses since 1995. Our mission is to empower Indian brands with creative and strategic innovation. We excel in creating high-quality ad campaigns with celebrities to drive impactful results.


Role Description

This is a full-time on-site role for a Media Buyer at Oberoi IBC. The Media Buyer will be responsible for day-to-day tasks associated with media planning, media strategy, media buying, and communication. The Media Buyer will work closely with clients, internal teams, and media vendors to ensure effective media placements and maximize ROI.


Key Responsibilities:

  1. Media Planning Execution: Implement media plans developed by the Media Planning team, translating strategies into actionable media buys across traditional channels.
  2. Vendor Negotiation: Negotiate with media vendors to secure competitive rates, added value opportunities, and favorable placement positions for client campaigns.
  3. Media Buying: Execute media buys across traditional channels, including television, radio, print, and outdoor advertising, ensuring accurate placement and adherence to campaign specifications.
  4. Budget Management: Manage media budgets effectively, tracking expenditures and optimizing allocations to maximize campaign reach and impact.
  5. Campaign Monitoring: Monitor the performance of advertising placements, tracking key metrics and providing insights for optimization to enhance campaign effectiveness.
  6. Vendor Relationship Management: Cultivate and maintain relationships with media vendors, staying informed of market trends and negotiating advantageous terms for clients.
  7. Collaboration: Collaborate closely with internal teams including Media Planning, Account Management, Creative, and Production to ensure seamless execution of client campaigns.
  8. Campaign Reporting: Generate regular reports on campaign performance, providing insights and analysis to stakeholders including clients and internal teams.
  9. Adherence to Regulations: Ensure compliance with regulatory requirements and industry standards related to advertising, including legal and ethical guidelines.
  10. Market Research: Conduct research on media consumption patterns, audience demographics, and market trends to inform media buying decisions and identify new opportunities for client campaigns.


Qualifications

  • Media Planning and Media Buying skills
  • Minimum 5 years of Experience is required in Media Industries
  • Strong analytical skills to evaluate media performance and optimize campaigns
  • Experience in developing media strategies
  • Excellent communication skills to liaise with clients and media vendors
  • Ability to work in a fast-paced environment and meet deadlines
  • Knowledge of media industry trends and platforms
  • Previous experience in media buying for Indian Family Businesses is a plus
  • Bachelor's degree in Marketing, Advertising, or related field

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